A Dad Connects With Moody Teen Daughter in a Charming Spot From Allianz
Errol Morris Directs Ad Introducing Tagline "Every Car Has a Story"
Published On
Mar 23, 2015
Editor's Pick
Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school.
Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures.
Credits
- Date
- Mar 23, 2015
- Agency :
- 18 Feet & Rising
- Brand :
- Allianz
- Client :
- Allianz
- Creative :
- Oli ONeill
- Creative :
- Behrad Taherparvar
- Producer :
- Victoria Dashwood-Quick
- Strategic Business Lead :
- Rob Ward
- Production Company :
- Moxie
- Director :
- Errol Morris
- Producer :
- Julie Ahlberg
- Production Manager :
- Charlie Henderson
- Director, Photography :
- TBC
- Post Production :
- Nineteen Twenty
- Sound Design :
- Sam Ashwell @ 750MPH
- Public Relations :
- Ogilvy PR London
- Social :
- Gravity Thinking
- Production Company :
- Moxie
- Director, Photography :
- Pawel Edelman
- Colorist :
- Paul Harrison at Finish
- Strategist :
- Jack Carrington
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