A Dad Connects With Moody Teen Daughter in a Charming Spot From Allianz

Errol Morris Directs Ad Introducing Tagline "Every Car Has a Story"

Published On
Mar 23, 2015

Editor's Pick

Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school.

Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures.

Credits

Date
Mar 23, 2015
Agency:
18 Feet & Rising
Brand:
Allianz
Client:
Allianz
Creative:
Oli ONeill
Creative:
Behrad Taherparvar
Producer:
Victoria Dashwood-Quick
Strategic Business Lead:
Rob Ward
Production Company:
Moxie
Director:
Errol Morris
Producer:
Julie Ahlberg
Production Manager:
Charlie Henderson
Director, Photography:
TBC
Post Production:
Nineteen Twenty
Sound Design:
Sam Ashwell @ 750MPH
Public Relations:
Ogilvy PR London
Social:
Gravity Thinking
Production Company:
Moxie
Director, Photography:
Pawel Edelman
Colorist:
Paul Harrison at Finish
Strategist:
Jack Carrington

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Project Type
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