Nature's Bounty Users Meet Their Future Selves in Ads With a Quirky Touch
This Is Droga5's First Work for the Health Supplement Brand
Editor's Pick
Health supplement brand Nature's Bounty has launched a new campaign, its first through Droga5, in which users of its products meet their "future selves."
The ads push the fairly straightforward message that your future self will thank you for taking the Nature's Bounty supplements. However, each spot takes off in a slightly quirky direction (as you might expect from Droga5), as we get a glimpse into the futures of the protagonists.
For example, in one spot, seen here, a man is confident that wherever he "gets stuck," his future self will thank him for taking Nature's Bounty probiotics to help with gas and bloating. However, those "getting stuck" situations don't just include the predictable elevator and bus, but also getting bizarrely trapped in an air vent.
Another ad has a woman at the gym getting flashes of herself on a treadmill in a few years' time -- she's glowing with health thanks to taking Nature's Bounty Fish Oil, but her future self has a warning about her love life. The two ads were directed by David Shafei of WW7. A third, directed by Isaiah Seret via Biscuit, features an office worker who's taking the Nature's Bounty Hair, Skin and Nails supplement, but is still surprised to find herself looking like a model in a future scenario -- so what's the explanation?
The spots are running on TV and online over the next few months.
Credits
- Date
- Oct 10, 2016
- Brand :
- Nature's Bounty
- Client :
- Nature's Bounty
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Matt Ian
- Senior Copywriter :
- Jim Curtis
- Senior Art Director :
- Ryan Fitzgerald
- Copywriter :
- Ulrika Karlberg
- Art Director :
- Felipe Mollica
- Chief Creative Officer :
- Sally-Ann Dale
- Broadcast Producer :
- Brett Fisher
- Broadcast Producer :
- Leah Donnenberg
- Executive Design Director :
- Rob Trostle
- Head of Art Production :
- Cliff Lewis
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Ramon Jimenez
- Senior Strategist :
- Danielle Vasan
- Strategist :
- PJ Mongell
- Senior Communications Strategist :
- Elsa Stahura
- Communications Strategist :
- Kevin Wilkerson
- Data Strategist :
- Anthony Khaykin
- Group Account Director :
- Kelsey Robertson
- Account Director :
- Alex Budenberg
- Associate Account Manager :
- Elizabeth Sova
- Account Supervisor :
- Kristin Postill
- Account Manager :
- Sophia Bernard
- Project Manager :
- Claire Arendse
- Project Manager :
- Dean Farella
- Chief Marketing Officer :
- Derek Bowen
- Production Company :
- WW7
- Director :
- David Shafei
- Director, Photography :
- Damian Acevedo
- Executive Producer :
- Josh Ferrazzano
- Producer :
- Bo Clancey
- Production Designer :
- Jerrod Littlejohn
- Makeup :
- Dominie Till
- Editorial :
- No6
- Editor :
- Jason MacDonald
- Assistant Editor :
- Ling Chua
- Executive Producer :
- Corina Dennison
- Producer :
- Laura Molinaro
- Post Production :
- Eight VFX
- Executive Producer :
- Juliet Tierney
- Producer :
- Michael McCarthy
- Creative Director :
- Jean-Marc Demmer
- Visual Effects Lead :
- Fabian Coupez
- Visual Effects Lead :
- Joe Chiao
- Color :
- Company 3
- Colorist :
- Tim Masick
- Music :
- Beacon Street Studios
- Sound Director :
- Heard City
- Managing Director :
- Gloria Pitagorsky
- Executive Producer :
- Sasha Awn
- Producer :
- Talia Rodgers
- Mixer :
- Evan Mangiamele
- Mixer :
- Keith Reynaud
- Production Company :
- Biscuit
- Director :
- Isaiah Seret
- Director, Photography :
- Thierry Poulet
- Executive Producer :
- Rick Jarjoura
- Producer :
- Jonathan Wang
- Editorial Company :
- No6
- Editor :
- Nick Schneider
- Editor :
- Jason MacDonald
- Assistant Editor :
- Ling Chua
- Executive Producer :
- Corina Dennison
- Producer :
- Malia Rose
- Post Production :
- MPC NY
- Managing Director :
- Justin Brukman
- Executive Producer :
- Camila De Biaggi
- Senior Producer :
- Matthew Loranger
- Visual Effects Supervisor :
- Vicky Osborn
- Visual Effects Supervisor :
- Paul O'Shea
- Lead Flame Artist :
- Luc Job
- Flame Artist :
- Jami Ross
- Flame Artist :
- Mindy Dubin
- Color :
- MPC NY
- Colorist :
- Adrian Seery
- Executive Producer :
- Dani Zeitlin
- Producer :
- Adrienne McNeary
- Music :
- Found Objects
- Executive Producer :
- Jennie Armon
- Composer :
- Found Objects
- Sound Director :
- Heard City
- Managing Director :
- Gloria Pitagorsky
- Executive Producer :
- Sasha Awn
- Producer :
- Talia Rodgers
- Sound Design/Mix :
- Keith Reynaud
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