Greatest outback of all time

Published On
Dec 17, 2019

Description

Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time).

Credits

Date
Dec 17, 2019
Agency:
Zulu Alpha Kilo
Chief Creative Officer:
Zak Mroueh
Creative Director:
Susie Lee
Creative Director:
Jonathan Smith
Art Director:
Michael Siegers
Art Director:
Alem Duranovic
Writer:
Jonah Flynn
Writer:
Jackson Kemp
Agency Producer:
Revital Grunberg
Account Team:
David Tremblay
Account Team:
Tony Ciccia
Account Team:
James Farquharson
Strategic Planner:
Tim Hopkins
Strategic Planner:
Carly Miller
Client:
Subaru Canada
Client:
Ted Lalka
Client:
Cynthia Bouris
Client:
Gary Sappleton
Client:
Curtis Lang
Production House:
Spy Films
Director:
Fatal Farm
Executive Producer:
Natalia Winardi
Line Producer:
Vanessa Lenarduzzi
Director of Photography:
Todd Duym
Video Post Facility / Editing Company:
Zulubot
Editor:
Jay Baker
Compositor / Online:
Alter Ego
Special Effects:
Darren Achim
Special Effects:
Eric Perrella
Animation:
Ian Flaig
Animation:
Tom Wolstenholme
Colourist/Transfer:
Eric Whipp
Post Producer:
Pallavi Joshi-Firby
Audio Post Facility/Music House:
Eggplant Music & Sound
Audio Director:
Adam Damelin
Producer:
Nicola Treadgold
Engineer:
Nathan Handy
Media Agency:
OMD
Media Agency Planner:
Michelle Jairam
Media Agency Planner:
Martine Farrow
Media Agency Planner:
Cobi Grein

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Industry
Project Type