Subaru helps a deaf boy enjoy Yosemite, as it continues to support national parks

A father and son travel to a waterfall in a Subaru SUV in a spot that promotes park accessibility

Published On
Aug 01, 2023
Father and son hiking and watching a waterfall.

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A father introduces his deaf son to the beauty of Yosemite National Park in a new ad from Subaru that advocates for expanding access to national parks. 

The spot, called “A Beautiful Silence,” from Carmichael Lynch, stars 10-year-old, Emmy-nominated deaf actor Keivonn Woodard, who is shown in the back of a 2023 Subaru Forester Wilderness communicating with his dad in American Sign Language. The boy suspects they are lost as the terrain gets more rough, but it turns out his dad is taking him to a roaring waterfall in Yosemite.

While the boy can’t hear the fall, he feels it, he tells his dad as they stare at the rushing water.


“The outdoors are for everyone, and whether it’s a trip to a national park or a walk in the woods, we believe everyone should have the opportunity to experience its beauty,” said Alan Bethke, senior VP of marketing for Subaru of America.

In the ad, the automaker says it is the National Park Foundation’s largest corporate donor. Over the past decade, Subaru has donated more than $70 million to organizations working to conserve national parks, it states in a press release, which also plugs the automaker’s work with the National Park Foundation's Outdoor Exploration initiative and ParkVentures program, which aims to remove barriers for communities that have been historically excluded from parks.


Aug 01, 2023
Client :
Agency :
Carmichael Lynch
VP Marketing :
Alan Bethke
National Advertising Manager :
Brian Cavallucci
Advertising Production Specialist :
Sionna Kelly
Advertising Production Specialist :
Colin Fenner
Chief Creative Officer :
Marty Senn
Exec Creative Director :
Randy Hughes
Creative Director/ Art Director :
Brad Harrison
Director of Integrated Production :
Dominique Anzano
Senior Executive Content Producer :
Brynn Hausmann
Business Manager :
Vicki Oachs
Business Manager :
NeGail Torborg
Business Manager :
Jen Knutson
Account Management :
Alissa Anderson
Account Management :
Callie McIntyre
Account Management :
Kailey Favaro
Project Manager :
Jane Williams-Petersen
Brand Planning :
Brenna Smithson
Brand Planning :
Kate Farrell
Media :
Jenn Kern
Media :
Taylor Lord
Media :
Lauren Stoelk
Studio Artist :
Eric Byrd
Studio Artist :
Rick Johnson
Proofreader :
Jay Ditzer
Accounting :
Tatyana Podolyanchuk
Production Company :
Park Pictures
Director/DP :
Lance Acord
Founding Partner/Executive Producer :
Jackie Kelman Bisbee
Executive Producer :
Caroline Kousidonis
Executive Producer :
Scott Howard
Producer :
Arlene McGann
Senior Head of Production/Business Affairs :
Anne Bobroff
Head of Production :
Chelsea Schwiering
Edit House :
Editor :
Matt Murphy
Assistant Editor :
Erin Offenhauser
Managing Director :
CL Kumpata
Executive Producer :
Jennifer Locke
Producer :
Chris Meadows
Color Grading :
Color Grading :
Mark Gethin
Audio Mix :
Audio Mix :
Carl White
Sound Design :
Sound Design :
Carl White
Audio Producer :
Jill Asp
VFX house :
Volt Studios
Online Editor :
Volt Studios
Online Editor :
Steve Medin
Post Producer :
Jennifer Cadwell
Music Company :
Asche & Spencer
Composer :
Richard Verbovenko
Composer :
Greg Herzenach
Music Supervisor :
Ryan Potts
Talent :
Keivonn Woodard
Talent :
DeMark Thompson
VO :
Monie Mon

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