A father introduces his deaf son to the beauty of Yosemite National Park in a new ad from Subaru that advocates for expanding access to national parks. 

The spot, called “A Beautiful Silence,” from Carmichael Lynch, stars 10-year-old, Emmy-nominated deaf actor Keivonn Woodard, who is shown in the back of a 2023 Subaru Forester Wilderness communicating with his dad in American Sign Language. The boy suspects they are lost as the terrain gets more rough, but it turns out his dad is taking him to a roaring waterfall in Yosemite.

While the boy can’t hear the fall, he feels it, he tells his dad as they stare at the rushing water.

“The outdoors are for everyone, and whether it’s a trip to a national park or a walk in the woods, we believe everyone should have the opportunity to experience its beauty,” said Alan Bethke, senior VP of marketing for Subaru of America.

In the ad, the automaker says it is the National Park Foundation’s largest corporate donor. Over the past decade, Subaru has donated more than $70 million to organizations working to conserve national parks, it states in a press release, which also plugs the automaker’s work with the National Park Foundation's Outdoor Exploration initiative and ParkVentures program, which aims to remove barriers for communities that have been historically excluded from parks.