If you're a fan of "Pitch Perfect," you'll likely start humming to these new spots from Honda promoting the car brand's 2016 Summer Clearance Event. Each ad focuses on a prospective buyer who quickly falls for a Honda vehicle, his or her infatuation illustrated to the extreme with the appearance of a different a capella group singing appropriately lovey pop hits, including Beyonce's "Crazy in Love," Kelly Clarkson's "My Life Would Suck Without You," the Go-Go's "Head Over Heels" and Berlin's "Take My Breath Away."
Funny effects, such as shimmery, moody lighting and blowing hair, highlight the fantasy experiences.
Titled "Now Is the Moment," the campaign begins running today on network and cable broadcast, including on ABC, NBC, CBS, FOX, ESPN, Discovery, CNN, HGTV, as well as online. Additional Hispanic Honda clearance spots will also run on Univision, Telemundo and Fox Deportes. Now if only a soundtrack album were in the works.
The spots were created by RPA and directed by Daniel Warwick out of Reset Content.