Lowe's : Sunnyville, USA
With spring right around the corner, Tribal DDB and Firstborn are heading back outdoors with client Lowe's to provide a Flash-intensive, user generated taste of backyard life. In the fictional, virtual town of
Editor's Pick
With spring right around the corner, Tribal DDB and Firstborn are heading back outdoors with client Lowe's to provide a Flash-intensive, user generated taste of backyard life.
In the fictional, virtual town of Sunnyville, visitors are introduced to neighbors including the chainsaw-wielding, bespectacled Moe, the mustachioed, barbecuing Gus and a hulking bear named Mike. The characters, which are shot in live action and superimposed onto a vivid, animated neighborhood backdrop, come fitted with their own challenging mini-games, videos and Lowe's products.
A visitor can also customize and save their own yard, which includes clicking and dragging Lowe's items onto the yard as well as fertilizing the grass that'll actually grow if you're spending too much time away from the site.
Credits
- Date
- Apr 15, 2008
- Client :
- Lowe's
- Agency :
- Tribal DDB
- Executive Creative Director :
- Kevin Flatt
- Creative Director :
- Joe Bartolucci
- Associate Creative Director :
- Britt Nolan
- Associate Creative Director :
- Chris Hayes
- Copywriter :
- Greg Rolnick
- Art Director :
- Matt Metropulos
- Art Director :
- Jim White
- Designer :
- Jimmy Dietzen
- Designer :
- Chris Guy
- Technical Lead :
- Chip Aubry
- Information Architect :
- Sam Spicer
- Application Development :
- Alina Gendel
- Application Development :
- Tim Janckewski
- Creative Director/3D/Animation (Firstborn) :
- Joon Park
- Executive Producer :
- Dan LaCivita
- Producer :
- Wes Adams
- Director :
- Tim Nolan
- Technical Director/Lead Developer (Firstborn) :
- Francis Turmel
- Developer :
- Zeh Fernando
- Developer :
- Max Holdaway
- Developer :
- Kay Oh
- Sound Design :
- Insurgent Music
- Sound Design :
- SoundMind Productions
- Brand :
- Lowe's
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