T-Mobile's Mystery Super Bowl Star: Steve #Ballogize Harvey
Comedian Thankful He Doesn't Have to Apologize This Time
Editor's Pick
T-Mobile last week unveiled one of its Super Bowl ads, leaving the rest of its Super Bowl plans a mystery until tonight's kickoff in the hopes of generating some anticipation.
The carrier's other ad ran in the second quarter, and starred Steve Harvey, who infamously crowned the wrong contestant Miss Universe recently.The ad is both a play on that gaffe and a nod to recent ads that the telecom has been running in response to a recentVerizon ad called "A better network as explained by colorful balls."
The end of the ad shows a hashtag #ballogize, yet another nod to the balls ads that T-Mobile and Verizon (and AT&T, too) aired, and also a nod to Mr. Harvey's apology to Miss Colombia for accidentally crowning her the winner, when he should have crowned Miss Philippines, the actual winner.
Mr. Harvey alluded to T-mobile by using the #ballogize hashtag before kickoff, but did not directly mention the carrier. T-Mobile's ad featuring Mr. Harvey aired in the second quarter.
T-Mobile, for its part, worked with Mr. Harvey to supplement the hashtag with GIFs and memes on Twitter and Facebook, said Peter DeLuca, senior VP-brand and advertising at T-Mobile, related to various happenings on the field in real time, like a missed field goal, for instance.
Mr. Harvey will appear in the GIFs but will also take over the T-Mobile Twitter feed for part of the game.
Read more about T-Mobile's Super Bowl efforts on Adage.com.
Credits
- Date
- Feb 07, 2016
- Brand :
- T-Mobile
- Client :
- T-Mobile
- Agency :
- Publicis-Seattle
- Director, Integrated Production :
- Corey Bartha
- Vice President, Executive Producer :
- Jen Allen
- Head of Broadcast Production :
- Adam Oliver
- Senior Producer :
- Wade Harpootlian
- Chief Creative Officer :
- Andrew Christou
- Executive Creative Director/Production :
- Jason Lucas
- Creative Director :
- Ryan Blum
- Copywriter :
- Andrew Lewis
- Art Director :
- Chad Ford
- Group Account Director :
- Adam Thomason
- Account Supervisor :
- Christie Mattern
- Head of Business Affairs :
- Deb Groth
- Business Affairs :
- Peter Bech
- Production Company :
- PRETTYBIRD
- Director :
- Paul Hunter
- Executive Producer :
- Ali Brown
- Line Producer :
- William Green
- Editorial Company :
- ARCADE
- Editor :
- Kim Bica
- Editor :
- Glen Montgomery
- Managing Partner :
- Damien Stevens
- Executive Producer :
- Nicole Visram
- Senior Producer :
- Adam Becht
- Producer Assistant :
- John Gallagher
- Telecine :
- Apache
- Colorist :
- Shane Reed
- Executive Producer :
- LaRue Anderson
- Producer :
- Caitlin Forrest
- Online and Visual Effects :
- Timber
- Managing Director :
- Damian Stevens
- Creative Director/Partner :
- Jonah Hall
- Creative Director/Partner :
- Kevin Lau
- Executive Producer :
- Sabrina Elizondo
- Senior Producer :
- Megan Kennedy
- Lead Flame Artist :
- Miles Kinghorn
- Flame Assistant :
- Brandon Harden
- Nuke Artist :
- Daniel Raschko
- Nuke Artist :
- Mark Robben
- Nuke Artist :
- Brian Sales
- Nuke Artist :
- Michael Loney
- CG Animation, Modeling and Lighting :
- Brad Hayes
- CG Animation, Modeling and Lighting :
- Casey Benn
- Particle Visual Effects :
- Jonah Hall
- CG Tracking :
- Matthew Merkovich
- 2D Animation/Design :
- Kevin Lau
- 2D Animation/Design :
- Dan Blank
- Audio Post Company :
- Lime Studios
- Mixer :
- Loren Silber
- Producer Assistant :
- Mark Nieto
- Executive Producer :
- Susie Boyajan
- Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Producer :
- Ashley Benton
- Creative Director :
- Kelly Bayett
- Licensed Track :
- "Toys In The Arric by Dominik Hauser
Need a credit fix? Contact the Creativity Editors
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