Find Out Who's Playing Marilyn in the Snickers Super Bowl Ad
Spot Re-Enacts "The Seven Year Itch"
Editor's Pick
For last year's Super Bowl, Snickers channeled the 1970s, portraying a hungry Marcia Brady as masculine actor Danny Trejo. This year, the brand went further back, all the way to the classic 1955 flick "The Seven Year Itch."
The ad, by BBDO, New York, reenacts the classic scene in which Marilyn Monroe steps over a breezy subway grate, and well, you know the rest. Except in the ad, "Marilyn" is played by actor Willem Dafoe, who is more than a little cranky -- in fact, he's downright scary.
(As a side note, Creativity correctly predicted Mr. Dafoe as a candidate earlier this week, after Snickers released a teaser).
When he is fed a Snickers, things go back to normal, and the real Marilyn appears. Eugene Levy plays a wisecracking film crew member who says, "this scene will never make the cut."
The ad continues the brand's "You're Not You When You're Hungry" campaign, which broke during the 2010 Super Bowl with a spot starring Betty White.
Credits
- Date
- Feb 03, 2016
- Brand :
- Snickers
- Client :
- Snickers
- Agency :
- BBDO-New York
- Director :
- Jim Jenkins
- Production Company :
- O Positive
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Gianfranco Arena
- Executive Creative Director :
- Peter Kain
- Creative Director :
- Scott Mahoney
- Creative Director :
- Dan Oliva
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Executive Producer :
- Alex Gianni
- Executive Music Producer :
- Melissa Chester
- Managing Director :
- Kirsten Flanik
- Global Account Director :
- Susannah Keller
- Account Director :
- Joshua Steinman
- Account Manager :
- Tani Corbacho
- Account Executive :
- Jocelyn Choi
- Group Planning Director :
- Annemarie Norris
- Senior Planner :
- Alaina Crystal
- Senior Communications Planner :
- Sean Stogner
- Celebrity Talent and IP Rights Acquisition :
- Brad Sheehan @ The Marketing Arm
- Editorial :
- MackCut
- Editor :
- Ian Mackenzie
- Post Effects :
- The Mill
- Mix :
- Heard City
- Music House :
- Storefront Music
- Composer :
- Darien Scott Shulman
- Composer :
- Doug Katsaros
- Arranger :
- Adam Elk
- Arranger :
- John "Scrapper" Sneider
- Producer :
- Alex Fulton
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