Here's the Super Bowl 30-second version of Shock Top's big game ad. Previously, the brand had released an extended version of the spot, which starred comedian/actor T.J. Miller bantering with the brand's Wedgehead mascot.
The ad, by Anomaly Toronto, is the brand's first Super Bowl spot and is part of the "Live Life Unfiltered" campaign. The tagline is a reference to the fact that Shock Top is an unfiltered BelgianÂ-style wheat ale. Shock Top is owned by Anheuser-Busch InBev, which also ran two ads for Budweiser (a 30-second and 60-second spot), one 60-second ad for Bud Light and one 30-second ad for Michelob Ultra.
Head over to Ad Age to see the press release from Shock Top, which was edited by Mr. Miller in red pen.