Minecraft Made a Musical to Promote Its 'Super Duper Graphics Pack'
Melissa Benoist Belts Out Number Composed by Tom Kitt in 215 McCann's Film
Editor's Pick
Ahead of the launch of Minecraft's new "Super Duper Graphics Pack" early next year, the game is giving players a taster of some of the new graphics in a Broadway-style musical video.
The film, by 215 McCann, stars Melissa Benoist ("Supergirl," "Glee") singing her heart out as she moves through a world of Minecraft blocks (including flying chickens, dancing llamas and more) to music written and composed by Tony Award and Pulitzer Prize-winner Tom Kitt ("Next to Normal," the "Bring It On" musical).
The long-form film debuted during the first half of Minecon Earth on Nov. 18, the yearly Minecraft convention. The "Super Duper Graphics Pack," coming early 2018, will add 4K graphics, dynamic shadows, movement in leaves and grass, and realistic elements such as beams of light and water physics into the game.
Credits
- Date
- Nov 21, 2017
- Brand :
- Minecraft
- Client :
- Minecraft
- Agency :
- 215 McCann
- Chief Creative Officer :
- Scott Duchon
- Creative Director :
- Neil Bruce
- Director, Integrated Production :
- Alex Spahr
- Producer :
- Sarah Sweeney
- Business Affairs Director :
- Mary Beth Barney
- Business Director :
- Peter Goldstein
- Account Director :
- Drew Porter
- Senior Account Executive :
- Sam Brody
- Director, Strategy :
- Brian Wakabayashi
- Director, Strategy :
- Cassidy Wilber
- Production Company :
- Psyop
- Director :
- Kylie Matulick
- Director :
- Todd Mueller
- Managing Director :
- Neysa Horsburgh
- Head of Production :
- Drew Bourneuf
- Executive Producer :
- Christine Schneider
- Producer :
- Nick Read
- Associate Producer :
- Jacob Markson
- Lead Technical Director :
- Jane Byrne
- 2D Supervisor :
- Lane Jolly
- Designer :
- Paul Cayrol
- Designer :
- Kenneth Lee
- Designer :
- Luke Lucas
- Designer :
- Chris Martin
- Designer :
- Andrew Park
- Designer :
- Marc Samson
- Designer :
- Sylvain Sarrailh
- Designer :
- Kenesha Sneed
- Designer :
- Robin Thompson
- Visual Effects :
- Mathew Rotman
- Visual Effects :
- Ryan Hurd
- Visual Effects :
- Lorenzo Silano
- Previz Artist :
- Dan Vislocky
- Previz Artist :
- Jack Anderson
- Previz Artist :
- Kevin Phelps
- Previz Artist :
- Jean - Dominique Fievet
- Modeler :
- Scott Denton
- Modeler :
- Elias Glasch
- Modeler :
- Greg Mawicke
- Modeler :
- Diego Melgar
- Texture Artist :
- Jenny Yang
- Rigger :
- Nelio Naut
- Rigger :
- Josh Sobel
- Lighter :
- Jane Byrne
- Lighter :
- Michael Johnson
- Lighter :
- Joey Sila
- Lighter :
- Alan Yang
- 3D Animation :
- Will Kistler
- 3D Animator :
- Jayant Kumar
- 3D Animator :
- Tarun Lakshminarayanan
- 3D Animator :
- Melik Malkasian
- 3D Animator :
- Kevin Phelps
- 3D Animator :
- Jasmin Segarra
- 3D Animator :
- Alan Yang
- Compositor :
- Krystal Chinn
- Compositor :
- Lane Jolly
- Compositor :
- Brendan Smith
- Compositor :
- Danny Song
- Flame Artist :
- Adam Flynn
- Flame Artist :
- Sam Shiflett
- Matte Painter :
- Andrew Park
- Storyboard Artist :
- Finlay Britton
- Storyboard Artist :
- Max Forward
- Storyboard Artist :
- Tristyn Pease
- Editor :
- Brett Nicoletti
- Assistant Editor :
- Rob Cavedo
- Live Action Production Company :
- Psyop
- Director :
- Todd Mueller
- Director :
- Kylie Matulick
- Head of Production :
- Monica Reimold
- Executive Producer :
- Monica Reimold
- Producer :
- Trevor Allen
- Director, Photography :
- Crille Forsberg
- Production Designer :
- Martin KrejzlÃk
- Minecraft Set Production :
- Block Works
- Writer :
- Tom Kitt
- Music Production :
- The Practice Worldwide
- Producer :
- Ali Theodore
- Producer :
- Anthony Mirabella
- Recording Studio :
- One Union Recording
- Senior Engineer :
- Matt Zipkin
- Producer :
- Lauren Mask
- Recording Studio :
- Lime Studios
- Audio Mixer :
- Jeff Malen
- Producer :
- Kayla Phungglan
- Executive Producer :
- Susie Boyajan
- Client :
- Taylor Smith
- Client :
- Fergus Lynch
- Client :
- Jessica Freeman
- Client :
- Lydia Winters
- Client :
- Nicolette Suraga
- Client :
- Markus Toivonen
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