Supercell launches ‘Squad Busters’ with epic trailer featuring Hollywood and social media stars

Supercell today releases its first new global game in over five years, “Squad Busters,” with an epic trailer to match starring a mix of Hollywood stars and social media creators. The five-minute film above, from Uncommon and director Jody Hill, opens with the Hollywood squad—Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho, who play characters from previous Supercell games who team up in the new one—accosting a bearded young dude who’s just waking up. They’re here to bring fun into his life, and end up following him around from morning until night, from a job interview to the toilet. Toward the end, the film injects more star power, this time from the creator community, as the Hollywood gang meets another player’s squad—portrayed by Bella Poarch, Thoren Bradley, Gabriela Moura, ZHC and (for good measure) Dolph Lundgren. More Supercell news: ‘Clash of Clans’ wins two Cannes Grand Prix, in Entertainment and Gaming Seth Phillips, aka Dude With Sign, also makes a cameo, holding aloft a sign that reads, “I’m here to appeal to a younger audience.” Until most live-action game trailers, which are nonstop action, this one has lots of relatively quiet time, which allows some character-driven nuances of the comedy to shine through. The Carpool Karaoke-style rendition of Nickelback’s “How You Remind Me,” given lots of room to breathe, is a highlight. “Our game teams have a massively high-quality bar for releasing new games, which on the flip side means they kill most of the games they work on. This has meant we haven’t launched a new game for over five years,” said Ilkka Paananen, CEO of Supercell. “To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad!” Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Supercell launches ‘Squad Busters’ with epic trailer featuring Hollywood and social media stars

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