Supercell launches ‘Squad Busters’ with epic trailer featuring Hollywood and social media stars

Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho team up in five-minute film from Uncommon

Published On
May 29, 2024

Editor's Pick

Supercell today releases its first new global game in over five years, “Squad Busters,” with an epic trailer to match starring a mix of Hollywood stars and social media creators.

The five-minute film above, from Uncommon and director Jody Hill, opens with the Hollywood squad—Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho, who play characters from previous Supercell games who team up in the new one—accosting a bearded young dude who’s just waking up.

They’re here to bring fun into his life, and end up following him around from morning until night, from a job interview to the toilet.

Toward the end, the film injects more star power, this time from the creator community, as the Hollywood gang meets another player’s squad—portrayed by Bella Poarch, Thoren Bradley, Gabriela Moura, ZHC and (for good measure) Dolph Lundgren.

More Supercell news: ‘Clash of Clans’ wins two Cannes Grand Prix, in Entertainment and Gaming

Seth Phillips, aka Dude With Sign, also makes a cameo, holding aloft a sign that reads, “I’m here to appeal to a younger audience.”

Until most live-action game trailers, which are nonstop action, this one has lots of relatively quiet time, which allows some character-driven nuances of the comedy to shine through. The Carpool Karaoke-style rendition of Nickelback’s “How You Remind Me,” given lots of room to breathe, is a highlight.

“Our game teams have a massively high-quality bar for releasing new games, which on the flip side means they kill most of the games they work on. This has meant we haven’t launched a new game for over five years,” said Ilkka Paananen, CEO of Supercell. “To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad!”

Popular Creativity stories from Ad Age:

Sign up for our daily Creativity newsletter to see the best stories of the day.

Credits

Date
May 29, 2024
Client :
Supercell
Agency :
Uncommon Creative Studio
Director :
Jody Hill
Production Company :
Caviar Content
Director :
Jody Hill
Director Social :
Miles Gillespie
EP :
Tova Dann
EP :
Sorcha Shepherd
EP :
Michael Sagol
Producer :
Bernard Rahill
Producer Social :
Dan Hernandez
DP :
Tom Sigel
Camera OP :
Chris Herr
1st AD :
Phil Elins
1st AD :
Jason Lawliss
Gaffer :
Robert Krattiger
Key Grip :
Mike Anderson
Production Designer :
Rene Navarrette
Art Director :
Alex Linde
Costume Designer :
Keith Wager
HMU Designer :
Anny Kim
Sound Mixer :
Patrick Lamm
Sound Mixer :
Juan Nunez
Location Manager :
John Shaughnessy
Edit :
The Den Editorial
Editor :
Christjan Jordan
Editor :
Dan de Winter
JR Editor :
Nic Watkins
Senior EP :
Jennifer Mersis
Sr. Producer :
Kortney Rubottom
Post House :
Harbor Picture Company
Senior Colorist :
Damien Van Der Cruyssen
Senior Color Assistant :
Joni Brandenburg
Producer Color :
Brad Martin
Executive Producer :
Nadia Dabibi
VFX Supervisor :
Kim Stevenson
2D Artist :
Jack Sheldrake
2D Artist :
Av Bains
VFX Producer :
Charlotte Murphy
Executive Producer :
Dan Bennett
Sound Design :
750mph
Mix :
Sam Ashwell
Sound Design :
Sam Ashwell
Sound Design :
Jake Ashwell
Sound Design :
Mike Bovill
Head of Production :
Olivia Ray
Music Company :
Mr. Pape
Music Supervisor :
Paul Brown

Need a credit fix? Contact the Creativity Editors

Industry
Project Type