Ordinary families get hilariously "internet-ized" in a new online video campaign by Xfinity, promoting its entertainment and in-home Wi-Fi.
Three families feature in the spots, by Goodby Silverstein & Partners. The Swapsons (seen here), who have all been face-swapped--so you get a middle-aged mom dancing the floss or a dad who's swapped faces with the family pooch. Then there are the Memesteins, a millennial couple who only seem to communicate in popular memes like "success" and "Yaas" , and the Filtertons, whose every interaction comes with a new face filter.
Running across YouTube, Amazon, Snapchat, the ads are clearly designed to appeal to avid internet users who will no doubt delight in spotting all the references. Cameron Harris of Gravy Films directed.