This weekend, as the New York Auto Show showed off the latest in auto innovations, eBay debuted a different kind of car event. Instead of highlighting new models and concept vehicles financially inaccessible to the masses, the online retailer's “New York Auto Parts Show” showcased the value of refurbishing used vehicles as the industry and consumers continue to grapple with pandemic-related supply chain disruptions and financial hardship.
Held at the Classic Car Club of Manhattan, the “Auto Parts Show” recruited the auto industry’s top builders and celebrities to show off their “Re-Concept cars,” or updated classics. Among those were actor Sydney Sweeney, known for her roles in "Euphoria" and "White Lotus," but a car buff too who has gained over a million followers on TikTok showing off her mechanic chops as she renovates a vintage 1969 Ford Bronco.
“Since buying my Ford Bronco last February, I’ve done everything from rebuilding the transmission, to wire brushing out rust,” she said in a statement. “It’s really important to me to preserve the integrity of the original Ford build, so when I need a rare part—like a unique transmission adaptor that is next-to-impossible to come by—eBay Motors is always my first stop.”
EBay reports that since last summer, sales on eBay Motors under the search “project car” have increased 158% as more embark on building their dream ride, particularly as purchasing a new model becomes more difficult.
“Supply chain challenges are impacting everyone—professional mechanics, DIY enthusiasts, daily commuters—and that’s leading to some really innovative solutions,” said Ron Jaiven, GM of Parts & Accessories at eBay Motors, in a statement. “The ‘New York Auto Parts Show’ is highlighting just how much is possible when it comes to giving an existing car a new life.”
The showcase also featured Freddy “Tavarish” Hernandez’s Chrysler Pacifica, Emilia Hartford’s ‘00s Prius and Grind Hard Plumbing Co.’s ‘90s Ford Ranger. The event took place on Thursday, April 14, but those who were unable to attend can view behind-the-scenes content and DIY tips on the campaign’s website and social channel.