Just weeks after Yung Gravy sang about Dr Pepper Strawberries & Cream soda, we have another pink-drenched music video collab—as T-Pain steps up to the mic to profess his love for Wendy’s summertime Strawberry Frosty.
“Buy U a Frosty,” a reimagined take on T-Pain’s hit single “Buy U a Drank,” dropped Thursday on Wendy’s YouTube. It was created by VMLY&R, produced by SixTwentySix and directed by Miles & AJ (whose previous music video credits include Billie Eilish and Doja Cat).
In “Buy U a Frosty,” T-Pain gets caught up in a strawberry-accented fever dream before finding himself back in reality, having perhaps overindulged at a local Wendy’s.
T-Pain said in press materials that he loved Wendy’s “We Beefin?” mixtape back in 2018. “I knew I wanted to work with them when the time was right,” he said. “I couldn’t pass up the opportunity to remake a classic with one of the most classic menu items of all time—the Wendy’s Frosty.”
“Wendy’s loves collaborating with authentic artists and creators, and T-Pain is as real as it gets,” said Carl Loredo, global chief marketing officer at Wendy’s. “‘Buy U a Frosty’ masterfully captures the nostalgic feeling you get when you dip into a Frosty—a feeling that has the power to transport you to your favorite places and times. We know fans will love listening to and duetting the track while enjoying this summer’s most delicious strawberry flavor.”
T-Pain won’t actually buy u a Frosty, but Wendy’s will—through its website and app, it’s offering free small Frosty treats with any purchase through June 21.