Take 5 is giving free washes to cars that are pooped on by its ‘official pigeon’

Blessed be the brands that aren’t afraid to lean into poop content. For example, Take 5, the oil-change company, which today introduces a car-wash service—by dropping a whole pigeon-poop campaign involving a ridiculous mascot, cross-platform ads, and a giveaway across a number of U.S. cities.