A new campaign for Take 5 Oil Change mines a rich seam of humor in the fact that its oil change service is so speedy, it's "faster than you think."
A hilarious set of scenarios includes a woman who doesn't have time to paint on her eyebrows, a man who has to throw coffee all over himself in order to finish it and a guy who (randomly) doesn't have time to "moonwalk over to the vending machine." Another customer, who doesn't have time to finish watching her show, deliberately destroys her car in order to get more time.
The campaign, by agency Erich & Kallman and directed by Harold Einstein at Dummy, includes TV, digital video, radio, streaming audio, and digital display. “We think we’ve found a great construct for some breakthrough, memorable and effective ads in what I hope will be a long running campaign," says Chief Creative Officer Kallman.
“The creative theme ‘Faster Than You Think’ perfectly captures the experience of getting your oil changed at Take 5, " added Brady Noon, VP of marketing at Take 5 Oil Change in a statement. "It’s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets.”
(Take 5 is second brand we've seen this week to have fun with the idea of speed; a ferry ad from Scandinavia's Fjord Line put a comical twist on a famous scene from Titanic to make the point that it's super-fast. )