Take 5's absurdly funny ads leave no time for moonwalking or eyebrow painting

Oil change retailer promotes its super fast service in new ads from Erich & Kallman

Published On
May 12, 2021

Editor's Pick

A new campaign for Take 5 Oil Change mines a rich seam of humor in the fact that its oil change service is so speedy, it's "faster than you think."

A hilarious set of scenarios includes a woman who doesn't have time to paint on her eyebrows, a man who has to throw coffee all over himself in order to finish it and a guy who (randomly) doesn't have time to "moonwalk over to the vending machine." Another customer, who doesn't have time to finish watching her show, deliberately destroys her car in order to get more time. 

The campaign, by agency Erich & Kallman and directed by Harold Einstein at Dummy, includes TV, digital video, radio, streaming audio, and digital display. “We think we’ve found a great construct for some breakthrough, memorable and effective ads in what I hope will be a long running campaign," says Chief Creative Officer Kallman.

“The creative theme ‘Faster Than You Think’ perfectly captures the experience of getting your oil changed at Take 5, " added Brady Noon, VP of marketing at Take 5 Oil Change in a statement. "It’s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets.”

(Take 5 is second brand we've seen this week to have fun with the idea of speed; a ferry ad from Scandinavia's Fjord Line put a comical twist on a famous scene from Titanic to make the point that it's super-fast. )



May 12, 2021
Client :
Take 5 Oil Change
Agency :
Erich & Kallman
Director :
Harold Einstein
Production Company :
President Driven Brands :
Danny Rivera
VP of Marketing Take 5 :
Brady Noon
Marketing Manager Take 5 :
Alex Saunders
Chief Creative Officer :
Eric Kallman
Managing Director :
Steve Erich
Associate Creative Director :
Jason Goldberg
Associate Creative Director :
Jon Northrop
Copywriter :
Aaron Araya
Art Director :
Vail Prior
Head of Production :
Olivia Baker
Account Director :
Laura Miley
Producer :
Sofia Aguilar
Account Manager :
Hannah Hadley
Offline Media :
Digital Media :
Editorial :
Arcade Edit
Editor :
Dave Anderson
Assistant Editor :
Chris Angel
EP/Partner :
Sila Soyer
Producer :
Arlene Perez
VFX Production :
The Mill
Executive Producer :
Anastasia Von Rahl
Producer :
Daniel Beldy
Creative Director :
John Leonti
VFX Supervisor / 2D Lead Artist :
Alex Candlish
2D Artist :
Young-Joon Mok
2D Artist :
Lenz Kol
Color :
Company 3
Colorist :
Tim Masik
Senior Producer :
Kevin Breheny
Color Assist :
Ryan Moncrief
Color Assist :
Nick Daukas
Mix :
Lime Studios
Audio Mixer :
Joel Waters
Audio Assistant :
Collin Thomas
Executive Producer :
Susie Boyajan
Senior Producer :
Kayla Phungglan
Music :
Butter Music
Executive Producer :
Annick Mayer
Senior Producer :
Stone Irr

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