Tweet, Or The Plant Dies
Via Twitter, Museum Tests Idea That Talking To Plants Helps Them Grow

Editor's Pick
The Denver Museum of Nature & Science is asking Twitter users to talk to a plant to keep it alive.
To support its exhibition MythBusters: The Explosive Exhibition (running until January 6th), the museum, and agency Carmichael Lynch, is running a Twitter experiment to test the well-established "myth" that talking to a plant helps it grow stronger and healthier. To take part, they need to visit the website talktoaplant.com and send the plant a tweet (about whatever they like). A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read their tweet aloud to one of the plants. Another plant will sit in silence and the two will be compared over the course of the next couple of months. The website carries infographics on plant growth, words heard and leaf color and size, as well as recording all the tweets.
In 2008, Heinz tried to replicate that famous experiment as well, via a site that let people type in words of encouragement that were played through speakers to plants housed inside a lab.
Credits
- Date
- Oct 09, 2013
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Carmichael Lynch
- Chief Creative Officer :
- Dave Damman
- Executive Creative Director :
- Marty Senn
- Creative Design Director :
- Andy Lund
- Art Director :
- Doug Pedersen
- Associate Creative Director/Writer :
- Ellie Anderson
- Creative Technologist :
- Matt Stanton
- Head of Production :
- Joe Grundhoefer
- Director, Interactive Production :
- Chris Erdrich
- Interactive Producer :
- Trevor Green
- Web Developer :
- Mike Sonnicksen
- Project Manager :
- Melanie Callahan
- Communication and Marketing Manager :
- Maria Hileman
- Director, Marketing :
- Amanda Bennett
Need a credit fix? Contact the Creativity Editors
Related work

Barnardo's: This storybook aims to reassure children anxious about the pandemic

Barnardo's: Snarling hyenas symbolize bullies in this spot by kids' charity Barnardo's

Barnardo's: Land Rover is '70 years young' in anniversary ad with lots of kids but not a car in sight
