Procter & Gamble's Tampax is the latest feminine hygiene brand to be more open about periods in its latest campaign, which addresses the issue of tampon discomfort.
Procter & Gamble's Tampax is the latest feminine hygiene brand to be more open about periods in its latest campaign, which addresses the issue of tampon discomfort.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”