Target casts its Star Wars toys in a Lilliputian blockbuster

Animated tie-up ad promotes the upcoming film and the retailer's goods themed around the franchise

Published On
Dec 16, 2019

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With the approaching arrival of “The Rise of Skywalker,” the final film in the Star Wars sequel trilogy, “The Rise of Skywalker, brands have eagerly been embracing the force. Last week, for example, Burger King threatened to ruin fans’ viewing experience with its “Spoiler Whopper,” and before that, we saw the most unexpectedly endearing ad about a young girl’s galactic adventure, courtesy of the Philippines’ Globe Telecom. 

Now Target has leapt in with its own ad—a veritable blockbuster of Lilliputian proportions starring a slew of Star Wars toys. Action figures of favorite charactors including Luke, Leia, Han Solo, Darth Vader, C3PO, R2D2 and Rey are joined by their counterparts of the Lego brick and Funko bobblehead varieties in this fun (what appears to be stop-motion) ad promoting the upcoming movie and the retailer's lineup of themed goods. Nowhere to be seen is breakout star Baby Yoda from “The Mandalorian,” but he makes a headline appearance on the Target dedicated page to which the ad points to.