This funny ad explains why no-one invented coffee in bags until now

Spot by Lucky Generals promotes an innovation from Taylors of Harrogate

Published On
Aug 12, 2019

Editor's Pick

There's a new innovation in coffee in the U.K.--  Taylors of Harrogate is selling ground coffee in "bags," akin to teabags.

To promote it, a new ad by Lucky Generals poses the question: why did no-one ever think of this idea until now? It imagines humorous various scenarios throughout the course of history when people did think of it but were somehow thwarted. A woman in a hot air balloon has the brainwave but then there's an unfortunate accident. Another would-be inventor manages to fall from a moving train, and a fisherman is prevented from telling his colleague by a foghorn. In the 70s the person who thinks of it is so stoned he's talking to a hatstand, while in the 80s it's the terrible mobile phone reception that prevents the message from coming across.

Randy Krallman at Smuggler directed the funny spot. Meanwhile, the campaign will be supported by a range of shopper marketing, out of home, digital, PR and sampling activity at music festivals and train stations across the country this month, targeting consumers who prefer roast and ground coffee but sometimes have to compromise with instant coffee in the interest of convenience.

Credits

Date
Aug 12, 2019
Client:
Taylors of Harrogate
Agency:
Lucky Generals
Media Agency:
Goodstuff
Director:
Randy Krallman
Production Company:
Smuggler
Producer:
Gustav Geldenhuys
Editing House:
Marshall Street
Editor:
Tim Thornton-Allan
Post Production:
Electric Theatre Collective
Producer:
Jon Purton
Colorist:
Janson Wallis
2D Lead:
Paul Wilmot
2D Artist:
Flavio Kawamoto
2D Artist:
Tomer Epsthein
DMP:
Dave Gibbons
Sound Studio:
Wave Studios
Engineer:
Parv Thind

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Project Type