Telco’s simply striking outdoor ads use four bars as typography

Australian telco Telstra is firing on all cylinders lately, following up its excellent 26-episode stop-motion video campaign with a great out-of-home effort featuring little typographical narratives made from the four bars of a strong cellular signal. The headlines include four-letter words such as “Game,” “Chat,” “Send,” “Maps,” “Goss,” “Gram” and “Post,” effortlessly communicating various things you can do on Telstra’s network. The only other elements are solid-color backgrounds and the brand’s “T” logo in the corner. Also read: Telstra made 26 brilliant stop-motion animal testimonials set in far-flung locales The work, from agency Bear Meets Eagle on Fire, is a world away from last month’s “Better on a Better Mobile Network” spots, but just as memorable in its own way. See more executions below. Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Telco’s simply striking outdoor ads use four bars as typography

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