Delta's Inspiring Grammys Spot Tells You to Go For It
Ad Directed by Smuggler's Adam Berg Is Set to Sound of a Jet
Feb 16, 2016
Delta broke an inspiring spot during the Grammys that urges you to go for it -- whether it's coming on stage to make a presentation, ski down a mountain or knock at a girl's door.
The ad, by Wieden & Kennedy New York, is set to the sound and sight of a jet engine powering up to take off as we're told there's only one direction to go -- forward -- and Delta will help get you there, "with a mighty roar," explains Donald Sutherland, who has served as the "voice" of the campaign. The ad follows Delta's previous poetic spot, a one-take ad shot from the POV of a plane lifting off the runway.
Smuggler's Adam Berg provides some superbly crafted direction.