Delta's Inspiring Grammys Spot Tells You to Go For It

Ad Directed by Smuggler's Adam Berg Is Set to Sound of a Jet

Published On
Feb 16, 2016

Editor's Pick

Delta broke an inspiring spot during the Grammys that urges you to go for it -- whether it's coming on stage to make a presentation, ski down a mountain or knock at a girl's door.

The ad, by Wieden & Kennedy New York, is set to the sound and sight of a jet engine powering up to take off as we're told there's only one direction to go -- forward -- and Delta will help get you there, "with a mighty roar," explains Donald Sutherland, who has served as the "voice" of the campaign. The ad follows Delta's previous poetic spot, a one-take ad shot from the POV of a plane lifting off the runway.

Smuggler's Adam Berg provides some superbly crafted direction.

Credits

Date
Feb 16, 2016
Brand :
Delta
Client :
Delta
Agency :
Wieden & Kennedy - New York
Director :
Adam Berg
Production Company :
Smuggler
Client Contact :
Mauricio Parise
Executive Creative Director/Production :
Colleen DeCourcy
Executive Creative Director/Production :
Karl Lieberman
Executive Creative Director/Production :
David Kolbusz
Executive Creative Director/Production :
Jaime Robinson
Creative Director :
Eric Helin
Creative Director :
Erik Norin
Creative :
Eric Dennis
Creative :
Molly Jamison
Head of Content Production :
Nick Setounski
Broadcast Producer :
Cheryl Warbrook
Brand Strategist :
Sam Matthews
Account Team :
Liz Taylor
Account Team :
Meghan Mullen
Account Team :
Lauren Smith
Business Affairs :
Sara Jagielski
Business Affairs :
Keri Rommel
Business Affairs :
Lindsey Timko
Business Affairs :
Sonia Bisono
Business Affairs :
Andy Hume
Project Manager :
Jason Pelton
Director/Director, Photography :
Joost Van Gelder
Partner :
Patrick Milling Smith
Partner :
Brian Carmody
Executive Producer :
Shannon Jones
Head of Production :
Andrew Coln
Producer :
Ben Crocker
Editorial Company :
Cosmo Street
Editor :
Paul Hardcastle
Post Producer :
Anne Lai
Post Executive Producer :
Maura Woodward
Editorial Assistant :
Joshua Berger
Visual Effects :
MPC
Visual Effects/Lead Flame Artist :
Marcus Wood
Senior Producer :
Armand Weeresinghe
Sound Studio :
Sonic Union
Sound Mixer :
Steve Rosen

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Project Type