Terry Bradshaw can't keep track of his money in Fox Bet Super 6 campaign

Former footballer and Fox Sports personality Terry Bradshaw returns as the face of Fox Bet Super 6, a free-to-play game from the Fox Bet brand in which users can win real money. In tandem with the kickoff of Fox Sports’ NFL season this Sunday, Bradshaw will “give away” $100,000. Three years ago, Fox Bet Super 6 launched with Bradshaw as spokesman touting the chance to grab some of the sports star’s money. Now, 6.5 million U.S. users and 80,000 winners later, the latest spot finds him wary of how much cash he’s down—$6.5 million so far. David Hilton, executive creative director at Fox Bet, told Ad Age that the concept has become a bit of an inside joke with fans, which has inspired the continuing storyline. “We get a lot of downloads and we get a lot of very positive comments,” said Hilton. “A lot of the comments are about people having fun with the idea that they're actually winning Terry's money. So whether people truly believe it is Terry's money or they’re just buying into the idea and playing along with that, that's what's very popular.” In the ad, Bradshaw is accompanied by two ferocious-looking Doberman Pinschers with the task of protecting a briefcase of money handcuffed to his arm. “Fox NFL Sunday” analyst Howie Long and “Fox NFL Kickoff” host Charissa Thompson wonder what the point is after Bradshaw has already lost so much dough. Long pets the pooches who, despite Bradshaw shouting “attack,” become adorable good boys instead. The spot concludes with Bradshaw realizing the puppy playtime distracted him from protecting his briefcase, which has mysteriously vanished from his handcuff. The spot will air across Fox’s owned and operated channels through the NFL season, updating for various competitions tied to its live matches—upping the potential winnings later this season to $1 million. Ahead of the NFL season, many sports betting brands, including Caesars Sportsbook, have mounted new campaigns to get in front sports fans during game times, despite a decline in ad spend.

Terry Bradshaw can't keep track of his money in Fox Bet Super 6 campaign

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