Swedish Armed Forces : Test Soldier/Sailor

It's possible, if you're superhuman.

Published On
Nov 11, 2010

Editor's Pick

DDB Stockholm's most recent effort for the Swedish Armed Forces made it even more difficult to get into the military. This time, agency set up a series of direct mail and banner ad pre-tests that participants had to pass in order to gain access to SAF application forms and the online challenges, already notorious for their difficulty.