Latest Spot Follows YouTube Hit Featuring Luis Suarez
Mar 20, 2015
Adidas' "There Will Be Haters" spot featuring Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema has been a YouTube hit (more than 16 million views so far) and now a second spot, featuring Argentinian soccer legend Lionel Messi, follows. Once again, it's all about taking on the doubters, starting with those who said FC Barcelona player Messi would never leave his hometown, right up to those who say he'll never be the "greatest player who ever lived." It's a powerful theme, and one that Adidas, and agency Iris, do well.