These campaigns were inspired by the Mona Lisa cake vandal

Protest at the Louvre prompted creative work from Swedish snack brand OLW and Philadelphia Cream Chesese

Published On
Jun 01, 2022

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The Mona Lisa had a narrow escape this weekend when a climate change protester smeared it with cream cake after posing as an old lady in a wheelchair at the Louvre in Paris.

The iconic painting was undamaged by the incident on Sunday, but the event has already inspired creative campaigns from a couple of food brands.

Swedish snack brand OLW and agency Volt came out with a print, outdoor and social campaign with the message “Never been a cake person really" imposed onto an image of the Mona Lisa. "When we heard that Mona Lisa was smeared with cake, we were terrified, because we know how disappointing cake can be," commented Anton Holmstrand, a creative at the Stockholm and Hamburg based agency. "Snacks, however, are something everyone can enjoy. If Mona Lisa would have lived today, we’re pretty sure she’d be a fan of OLW’s crisps."


OLW ad: Mona Lisa has never been a cake person


Meanwhile, Kraft's Philadelphia Cream Cheese also jumped on the incident with a social post by agency Rethink, which shows the painting smeared in white with the caption "Was it Philadelphia?"


Philedelphia Cream Cheese Mona Lisa Tweet: Was it Philedelphia?



Jun 01, 2022
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Volt - Stockholm
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