A new web series from Community Films, director Pam Thomas and directorial collective Jean aims to do for the commercial production world what "The Office" did for the 9-to-5 set.
The "Commercials" series portrays some cringe-worthy scenarios which anyone involved in advertising production will surely recognize, and there are moments that will certainly make you laugh—or possibly cry.
Told from the point of view of the hapless production company, the episiodes focus on different aspects of the process and the personalities involved, from the over-involved marketing team to the insecure ad agency, to the egomaniac director. There's the client (seen here) who wants to make the lead actress more "ethnically ambiguous," the meeting that appears to have gone brilliantly until the client calls the moment the production company has left the room; the diva director who won't get out of his car and get back on set; the agency who feels they're being snubbed by the production crew on set; a pre-production meeting that goes off the rails and the young directing team who meet a washed-up "top" director in the break room.
“As commercial directors and former advertising creatives, we’ve experienced hundreds of completely ridiculous moments during productions where we looked at each other and said, ‘this needs to be a show,’” says Natalie Prisco of Jean.
The five minute web films are expertly scripted—they're particularly good at skewering industry fakeness and awkwardness, and the performances spot-on. If you're part of this world, you'll most likely wince with recognition.