Thierry Henry 'Time Travels' Through Classic Soccer Moments in Sky Sports Ad

Spot Recreates Premier League History With Some Great VFX

Published On
Jul 16, 2015

Editor's Pick

French soccer star Thierry Henry "time travels" through some classic moments in the U.K.'s Premier League soccer in this ad from Sky Sports marking the start of the new season.

The spot, by Brothers & Sisters and directed by Scott Lyon of Outsider, digitally transposes Henry into old footage of games, victories, arguments and more. We see him joining legendary manager Sir Alex Ferguson as he wins his first title; consoling Kevin Keegan after Newcastle loses to Liverpool, and coming face to face with his younger self when Arsenal won the League at White Hart Lane.

According to the agency, making this happen included some feats of production such as filming Henry under the same motion camera conditions and lighting, at the right time of day, to match up the new and old film, and building a tunnel wall to allow him to "eavesdrop" on Manchester United Roy Keane's argument with Arsenal captain Patrick Vieira. Electric Theatre Collective is responsible for the great VFX.

Football-mad Brits are impressed by the ad already: London paper Metro is even conducting a poll asking "Is this the best advert ever?" while the Mirror called it "the greatest thing in the history of the universe."


Jul 16, 2015
Agency :
Brothers and Sisters-London
Brand :
Sky Sports
Client :
Sky Sports
Executive Creative Director :
Andy Fowler
Creative :
Indy Selvarajah
Creative :
Harv Bains
Agency Producer :
Pete Thornton
Creative Planner :
Luke Brookner
Director :
Scott Lyon
Production Company :
Producer :
Zeno Campbell-Salmon
Executive Producer :
Richard Packer
Production Manager :
Sam Jackson
Editor :
Art Jones
Post Production/Visual Effects :
Electric Theatre Collective
Lead Flame Artist :
Giles Cheetham
Flame Artist :
Yourick Van Impe
Flame Artist :
Grant Conner
Flame Artist :
Andrew Stewart
Nuke :
Taran Spear
Nuke :
Bernardo Varela
CG Producer :
Sean Elliott
CG Producer :
Mak Knighton
CG Producer :
Dean Robinson
Visual Effects Producer :
Matt Williams
Original Music :
Fran Sinatra, "That's Life"

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Project Type