Hyundai : Think About It

With all TV and print creative driving consumers to its website, Hyundai is seeking to stake its claim as a first-rate automake

Published On
Sep 14, 2007
Think About It

Editor's Pick

With all TV and print creative driving consumers to its website, Hyundai is seeking to stake its claim as a first-rate automaker and ease buyers' minds when it comes to a car purchase with "Think About It." The Goodby-created campaign website delivers re-purposed footage and a nice Tetris-styled navigation image that lets visitors peruse video--including dark, desolate, snow-capped driving--and product info. Overall, the objective of the campaign is to challenge consumers on the standardization of a cool car, and the site provides a nice birds-eye view.