Mobile network Three unveils what it says is 'world's first holographic 5G ad'

Campaign by Gravity Road features internet superstars as CGI avatars

Published On
Sep 30, 2019

Editor's Pick

With 5G the next big thing to come in mobile technology, U.K. mobile network Three is promoting its 5G broadband with what is claims is the "world’s first holographic 5G ad" in London.

The outdoor ad, on London's South Bank, combines 3D video content and holographic projection. It features four internet stars recreated as CGI avatars: DJ Raye, internet gaming star Vikkstar and soccer freestylers Liv Cooke and Andrew Henderson. 

The campaign was conceived by Gravity Road created by volumetric and 3D capture studio, Dimension, which recently delivered the world's first use of volumetric capture during a live broadcast performance by Madonna at the Billboard Music Awards 2019. Chase Armitage directed the ad. The billboard ran through last weekend and content from the experience can also be viewed on Three's social channels. 

Credits

Date
Sep 30, 2019
Client:
Three
Agency:
Gravity Road
Head of PR and Social:
Laura Wilkinson-Rea
Consumer PR Lead:
Verity Henderson
Social Strategy Lead:
Rachael Courtney
Social Creative Lead:
Hannah Wolff
Founder:
Mark Eaves
Executive Creative Director:
Seb Royce
Operations Director:
Jo Osborn
Creatives:
Max Lowe
Creatives:
Max Lom-Bor
Designer:
Anoushka Schellekens
Designer:
Curtis Reeve
Senior Producer:
Kate Pirouet
Producer:
Agnes Szyperek
Head of Publishing and Influencer:
Alex Preece
Publishing and Influence Manager :
Morgan Clark
Account Director:
Sophie Christiansen
Senior Account Manager:
Flora Lenon
Executive Producer:
Steve Jelley
Lead Producer:
Adam Smith
Post Producer:
Chris Frausig
Production Manager:
Sarah Pearn
Volumetric Lead:
Adrianna Polycn
Lead Animator:
Clement Castanier
VFX Lead:
Ojars Saulitis
3D Artist:
Andreas Hopen
VFX Artist:
Debs Leunig
VFX Artist:
Andrej Kilimov
VFX Artist:
Walt
VXF Artist:
Hannah Winn
Animator:
Sam Jeba
Compositor:
Mark Pinheiro
Motion Graphics:
James McCavana
Senior Production Manager:
Trevor Nichol
Technical Director:
Jackson Tayler
Technical Consultant:
Scott Millar
Project Director:
Rosie Broughton

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