Mobile network Three unveils what it says is 'world's first holographic 5G ad'
Campaign by Gravity Road features internet superstars as CGI avatars
Editor's Pick
With 5G the next big thing to come in mobile technology, U.K. mobile network Three is promoting its 5G broadband with what is claims is the "world’s first holographic 5G ad" in London.
The outdoor ad, on London's South Bank, combines 3D video content and holographic projection. It features four internet stars recreated as CGI avatars: DJ Raye, internet gaming star Vikkstar and soccer freestylers Liv Cooke and Andrew Henderson.
The campaign was conceived by Gravity Road created by volumetric and 3D capture studio, Dimension, which recently delivered the world's first use of volumetric capture during a live broadcast performance by Madonna at the Billboard Music Awards 2019. Chase Armitage directed the ad. The billboard ran through last weekend and content from the experience can also be viewed on Three's social channels.
Credits
- Date
- Sep 30, 2019
- Client :
- Three
- Agency :
- Gravity Road
- Head of PR and Social :
- Laura Wilkinson-Rea
- Consumer PR Lead :
- Verity Henderson
- Social Strategy Lead :
- Rachael Courtney
- Social Creative Lead :
- Hannah Wolff
- Founder :
- Mark Eaves
- Executive Creative Director :
- Seb Royce
- Operations Director :
- Jo Osborn
- Creatives :
- Max Lowe
- Creatives :
- Max Lom-Bor
- Designer :
- Anoushka Schellekens
- Designer :
- Curtis Reeve
- Senior Producer :
- Kate Pirouet
- Producer :
- Agnes Szyperek
- Head of Publishing and Influencer :
- Alex Preece
- Publishing and Influence Manager :
- Morgan Clark
- Account Director :
- Sophie Christiansen
- Senior Account Manager :
- Flora Lenon
- Executive Producer :
- Steve Jelley
- Lead Producer :
- Adam Smith
- Post Producer :
- Chris Frausig
- Production Manager :
- Sarah Pearn
- Volumetric Lead :
- Adrianna Polycn
- Lead Animator :
- Clement Castanier
- VFX Lead :
- Ojars Saulitis
- 3D Artist :
- Andreas Hopen
- VFX Artist :
- Debs Leunig
- VFX Artist :
- Andrej Kilimov
- VFX Artist :
- Walt
- VXF Artist :
- Hannah Winn
- Animator :
- Sam Jeba
- Compositor :
- Mark Pinheiro
- Motion Graphics :
- James McCavana
- Senior Production Manager :
- Trevor Nichol
- Technical Director :
- Jackson Tayler
- Technical Consultant :
- Scott Millar
- Project Director :
- Rosie Broughton
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