Mobile network Three unveils what it says is 'world's first holographic 5G ad'
Campaign by Gravity Road features internet superstars as CGI avatars
Sep 30, 2019
With 5G the next big thing to come in mobile technology, U.K. mobile network Three is promoting its 5G broadband with what is claims is the "world’s first holographic 5G ad" in London.
The outdoor ad, on London's South Bank, combines 3D video content and holographic projection. It features four internet stars recreated as CGI avatars: DJ Raye, internet gaming star Vikkstar and soccer freestylers Liv Cooke and Andrew Henderson.
The campaign was conceived by Gravity Road created by volumetric and 3D capture studio, Dimension, which recently delivered the world's first use of volumetric capture during a live broadcast performance by Madonna at the Billboard Music Awards 2019. Chase Armitage directed the ad. The billboard ran through last weekend and content from the experience can also be viewed on Three's social channels.