Kaiser Permanente : Thrive
Health maintenance organization Kaiser Permanente aims to maintain health in the frantic workaday world with "varied regional stunts," as Campbell Ewald/L.A. ECD Debbie Karnowsky calls them, exemplified by this friendly domination e
Published On
Dec 04, 2006
Editor's Pick
Health maintenance organization Kaiser Permanente aims to maintain health in the frantic workaday world with "varied regional stunts," as Campbell Ewald/L.A. ECD Debbie Karnowsky calls them, exemplified by this friendly domination effort seen at the Montgomery Street BART station in downtown San Francisco last month. "Suggestions on how to live well in a busy world," along with "calming images" lined the walls of the station, allowing Kaiser Permanente to "actually provide a healthy moment in a person's busy day," says Karnowsky. In addition, sponsored musical performances heard during rush hours "can lower a commuter's blood pressure," she says. Sure beats eating garlic or even gazing at fish in an aquarium (see the PDF).
Credits
- Date
- Dec 04, 2006
- Executive Creative Director :
- Debbie Karnowsky
- Senior Art Director :
- Chip Kettering
- Senior Copywriter :
- John Dolab
- Senior Art Director :
- Jo Sommers
- Senior Copywriter :
- Bob Ancona
- Production :
- Woo Tom
- Production :
- Dawn Manza
- Production :
- Cindy Kuretski
- Client :
- Kaiser Permanente
- Agency :
- Campbell-Ewald-Los Angeles
- Brand :
- Kaiser Permanente
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Project Type