Apple iPad Mini : Time Magazine -- Best of 2012 PD #10
Look how cute.
Published On
Nov 29, 2012
Editor's Pick
The iPad Mini is on display yet again with these creative print ads, which rank at #10 on our Best of 2012 list in the print and design category.
Using Apple's signature minimalistic style, these ads appeared on the back covers of Time Magazine, The New Yorker and Marie Claire, showcasing the actual size of the device in comparison to the size of the magazine. With a re-creation of the magazine's cover on its display, this tactic gave readers a feel for what it would be like to read on the iPad mini, while also highlighting the type of content available in Apple's Newsstand.
Apple previously released a series of TV spots featuring the iPad mini alongside its larger counterparts.
Credits
- Date
- Nov 30, 2012
- Chief Creative Officer :
- Duncan Milner
- Executive Creative Director :
- Eric Grunbaum
- Creative Director :
- Simon Cassels
- Creative Director :
- Jon Lancaric
- Associate Creative Director :
- Kevin Butler
- Senior Art Director :
- Melinda Keough
- Senior Art Director :
- Paul Wysocan
- Senior Art Director :
- Joe Fotheringham
- Head of Art Production :
- Helen O'Neil
- Art Producer :
- Sara Clark
- Art Producer :
- Jessica Gerweck
- Print Producer :
- Anna Haro
- Photography :
- Andy Bettles
- Production Company :
- Bauerfeind Productions
- Digital Art :
- Portus Imaging
- Prepress :
- Andresen
- Agency :
- TBWA/Media Arts Lab
- Brand :
- Apple iPad Mini
- Client :
- Apple iPad Mini
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