Heineken Pranks Brazilians Office Workers With Campaign for UEFA Champions League
Ominous HR Meeting Is in Fact a Challenge Set by the Brand
May 09, 2017
Life is tough for fans of European soccer in Brazil. They're in the wrong time zone for big tournaments such as the UEFA Champions League, so many are forced to sneak a look at the score on phones or at work.
To promote its sponsorship of the tournament, Heineken in Brazil has launched a campaign encouraging Brazilians to "live" in the European timezone for its duration, kicking it off with a video in which it pranks a couple of office workers.
The two are called into see a director of HR (played by an actor) who accuses them of watching games while they're meant to be working and then hands them an ominous-looking envelope saying he needs to settle the matter once and for all. The envelope turns out to be an invitation by Heineken to accept the timezone challenge. They need to wake up at dawn, eat lunch early and finish work by the time of play -- which, frankly, doesn't sound too hard.
The campaign, by Publicis Brasil, also features another appearance for the brand by Manchester United manager Jose Mourinho, who's so far starred in a series of campaign spots.