Timothée Chalamet may be one of the hottest young actors around, but he's not on Apple TV+.
The star of “Call Me By Your Name,” “Bones and All” and “Dune” is the latest actor (following last year's effort with Jon Hamm) to send himself up in a campaign for the streaming service, breaking on TV this weekend during the NFL playoffs.
The spot sees Chalamet obsess about why he's not on the platform; during a screening of Apple TV+s (Oscar-winning) “CODA,” he has to reassure himself that he was in two best picture nominees last year. He wonders why stars like Jennifer Lawrence and Selena Gomez are starring properties on the platform and stares enviously at a billboard proclaiming an Emmy award for “Ted Lasso,” reflecting defensively that “I could do TV.”
Chalamet also tells himself he could “do weird” while watching “Severance,” or “do prison” while taking in “Blackbird” in a bathtub. A call with Jason Momoa also reveals he's just wrapped an Apple TV+ series, “Chief of War.” To top it all, he sees Martin Scorsese’s newest film “Killers of the Flower Moon” is also coming to Apple TV+ (the first time the movie has been trailed in an Apple ad). The spot which namechecks eight Apple shows or movies in total, concludes with Chalamet resorting to begging mode: "Hey Apple … call me."
Although the idea isn't new, Chalamet's performance (expertly helmed by Tom Kuntz of MJZ for TBWA\Media Arts Lab) is a markedly different one to Hamm's, beautifully nuanced as he descends into insecurity and paranoia.
The integrated campaign will run on broadcast, digital, and organic social on @AppleTVPlus. It will be followed by two new bespoke 30-second spots, along with a special piece of content made for TikTok.