In NY Lottery's Latest, Every Round's On Steve

DDB NY's New Spot Shows Just How Generous You Could Be If You Won

Published On
Jan 06, 2014

Editor's Pick

We hear a lot about "some guy called Steve" in the latest spot for the The New York Lottery from DDB New York. The mysterious "Steve" is buying all the drinks in a succession of different establishments, from a packed city club to a lonely roadside bar with just one customer. As ever with this campaign, the simple premise and end line "Yeah. That kind of rich," works perfectly. O Positive's Jim Jenkins directed the spot.