Cancer Society of Finland : Tobacco Body

Anti-smoking warning for the iPad generation.

Published On
Sep 06, 2012
Tobacco Body

Editor's Pick

The Cancer Society of Finland worked with agency 358 Helsinki on Tobacco Body, a site designed for iPad use, which is aimed at teachers showing children the effects that cigarette smoking has on the body. Meant to update the traditional 'black lung' type anti-smoking posters for the iPad-wielding generation, the site allows users to scroll over the bodies of a boy or girl to compare the differences between non-smokers and smokers on various body parts.


Sep 07, 2012
Brand :
Cancer Society of Finland
Client :
Cancer Society of Finland
Agency :
358 Helsinki
Creative Director :
Erkki Izarra
Creative Director :
Maria Friedman
Creative Director :
Ville Kovanen
Copywriter :
Valtteri Vakeva
Copywriter :
Jonathan Mander
Copywriter :
Anna Lundqvist
Graphic Designer :
Pol Sosona
Producer :
Krista Durchman
Producer :
Peggy Petrell
Photographer :
Kimmo Syvari
Production Company :

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