Is This the Most Nail-Biting Holiday Ad Ever Made?
German Retailer Otto and Director Daniel Mulloy Deliver a Bolivian Cliffhanger
Editor's Pick
Holiday ads come in all shapes and sizes, but very rarely do they make you feel as tense as this one, from German online retailer Otto.
This year, Otto (which has impressed us before with its holiday fare via Heimat Berlin), has engaged RSA director Daniel Mulloy, a BAFTA and Cannes winner this year for the United Nations film "Home," for a film set in the Bolivian altiplano at holiday time. A bus sets off on a vertiginous mountain road but its journey is halted by a landslide, and it sits precariously near the cliff edge. The driver explains what's happened, and reassures a young girl who's scared, but an American tourist who speaks no Spanish gets worried, and aggressive.
It's an incredibly uneasy situation, until the girl breaks out nervously into a rendition of "Feliz Navidad." The passengers come together to celebrate Christmas (although the American still doesn't look totally happy, we reckon) and the spot with the message that Christmas is about coming together.
While we're not too sure what it has to do with the brand, it's a very different and memorable film that's about as far from schmaltzy seasonal advertising as you could get.
Credits
- Date
- Nov 22, 2017
- Agency :
- Heimat-Berlin
- Brand :
- Otto
- Client :
- Otto
- Director :
- Daniel Mulloy
- Production Company :
- RSA Films
- Production Company :
- BigFish Film Production
- Production Company :
- GmbH
- Executive Producer :
- Kai-Lu Hsiung
- Executive Producer :
- Frank Siegl
- Executive Producer :
- Dagmar Garber
- Producer :
- Ulrich Kreis
- Producer :
- Ben Porter
- Director, Photography :
- Matyas Erdely
- Editor :
- Julian Eguiguren
- Editor :
- Jacob Ipsen
- Colorist :
- Oisin ODriscoll
- Color :
- The Mill
- Post Production :
- Candy Mountain GmbH
- Set Photographer :
- Francisco Odriozola
- Sound Design :
- Jon Clarke
- Sound Design :
- Factory London
- Sound Design :
- studio Funk Berlin
- Music :
- Feliz Navidad
- Music :
- 1979 by Jos Feliciano
- Interpreter :
- Mokoh Music
- Agency :
- Heimat Berlin
- Agency Market Director :
- Maik Richter
- Creative Director :
- Teresa Jung
- Account Director :
- Vivien Ott
- Account Management :
- Lena Lehmann
- Agency Producer :
- Meike Kornrumpf
- Chief Creative Officer :
- Guido Heffels
- Creative Director :
- Lars Wohlnick
- Copy/Script :
- Guido Heffels
- Copy/Script :
- Daniel Mulloy
- Copy/Script :
- Lisa Yvonne Heimgartner
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