Tom Brady sparks a frenzy over a 'trade' in latest FTX crypto ad

New TV spot shows different NFL teams getting excited about his potential transfer

Published On
Oct 18, 2021

Editor's Pick

NFL teams get all excited about a potential move by Tom Brady in the player's latest ad for FTX, after he mentions that he's thinking of making a "trade."

Of course, the trade in question is crypto trading, not a transfer to a new team, but that reveal doesn't come until the crypto-savvy quarterback has created a frenzy of gossip and excitement in cities including Boston, New Orleans, Denver, and more (as well as disappointment in his current team city of Tampa).

Brady's wife Gisele Bundchen also makes an appearance, as women in a yoga class speculate about where she wants to live (L.A., naturally). The ad ends with the line "Trade everything but Tom Brady."

Prior to the ad airing on TV on NBC during the Sunday Night Football clash between the Steelers and Seahawks, Brady and Bundchen had a Twitter exchange fueling some speculation about the "trade." Brady later tweeted the spot.

The commercial is the second by FTX to star the power couple following its debut ad last month, which saw Brady and Bundchen call their friends to get them in on crypto trading. The couple took an equity stake earlier this year in FTX. Like that spot, this one was created by Dentsu Mcgarrybowen and directed by Matt Aselton of Arts & Sciences. 



Oct 18, 2021
Client :
Agency :
Dentsu Mcgarrybowen
Chief Operating Officer :
Sina Nader
Client :
Nathaniel Whittemore
Client :
Sunjay Mathews
Client :
Geoff Bough
Founder & Global Chairman :
Gordon Bowen
Chief Creative Officer :
Menno Kluin
Group Creative Director :
Jason Stefanik
Creative Director :
Andrew Hunter
Creative Director :
Doug Murray
Group Design Director :
Brian Gartside
Senior Art Director :
Jacob Schiappacasse
Senior Copywriter :
Shevek Anandan
Art Director :
Steve Peck
Copywriter :
Jeff Johnson
EVP Integrated Production :
Ed Zazzera
SVP Integrated Production :
Stacy Kay
SVP Integrated Production :
Carissa Ranelycke
Executive Producer Integrated :
Andrea Rastogi
Senior Producer Integrated Production :
Adrienne Darnell
Senior Business Manager :
Barbara Silverstein
Senior Manager Business Affairs and Talent :
DJ Gaffey
SVP Music Production :
Jerry Krenach
Senior Producer Music Production :
Stephen Stallings
Clearance Consultant Music :
Kaylyn Keane
SVP Project Management :
Melissa Cohen
President of West Region :
Laurel Flatt
EVP Account Management :
Tanya Kesmodel
Account Director :
Tori Howlett
Chief Strategy Officer :
Jamie Shuttleworth
SVP Integrated Strategy :
Anna Conroy
VP Integrated Strategy :
Greg Shumchenia
Production :
Arts & Sciences
Director :
Matt Aselton
Executive Producer/Line Producer :
Zoe Odlum
Head of Production/Executive Producer :
Christa Skotland
Director of Photography :
Benn Martenson
Production Designer :
Haley Goosey
Photography :
Copious Management
Photography :
Nino Munoz
Photography :
Photography :
Shaniqwa Jarvis
Edit :
Arcade Edit
Editor :
Geoff Hounsell
Cutting Asst :
Laurel Metzler
Assistant Editor :
Max Hoffman
EP/Partner NYC :
Sila Soyer
Producer :
Fanny Cruz
Edit :
Arcade Finishing
Flame Artist :
Tristian Wake
Producer :
Fanny Cruz
Audio Mixer :
Plush NYC
Audio Mixer :
Eddie Cooper
Colorist :
Colorist :
Tim Masick
Graphics :
Hyperballad Music EP :
Rob Niederpruem

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