Print and radio ads promote the brand's tongue tingling properties
May 28, 2013
This print campaign for Skips by Publicis London promotes the brand's revamped flavor by focusing on the tongue tingling properties of Skips. Three press executions for the KP Snacks-owned crisp brand each feature a different tongue twister set against a colorful background and end with the strapline: "Train your tongue to twist with the tongue tingling crisp." Radio ads will feature Little Britain comedian Matt Lucas struggling to read out tongue twisters until an intercom urges him to try some Skips.