Basketball Legends Replace the Kids in AT&T's 'It's Not Complicated' Campaign
NCAA spots star Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell
Mar 28, 2013
Kids have thus far been the stars of AT&T uber-popular "It's Not Complicated" campaign out of BBDO. Now, in honor of the NCAA's "Elite Eight" coverage this weekend, the agency's Atlanta and New York arms turn the camera lens towards a different set of kids -- grown up ones. Two spots, directed once again by Jorma Taccone, star basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell.
In "Up Top," Beck Bennett asks the not-so-humble guys whether it's better to be bigger, or smaller, in basketball. The players proudly say "bigger," while Magic Johnson adds, "like us." (He's like the know-it-all little girl in "Dizzy" who exclaims she is "absolutely positive")
In the second spot, "Slow Break," the merits of being faster versus being slower are discussed, when Mr. Bird gets his feelings a bit hurt.
Read more about the original campaign, and the truth behind its kooky kids in Behind the Work.