Do You Want Tough Love or Soft Love From Your Cough Candy?
'Scrubs' Actor John McGinley Plays Two Alter Egos
Editor's Pick
Halls highlights two different flavors of cough candy -- Mentho-lyptus Halls and Honey Halls -- by personifying them as "Tough Love" and "Soft Love" in a humorous new campaign.
The aim is to cater to different types of people when they're sick -- those who want to be pampered versus those who want a no-nonense approach. A TV spot and longer online ad, created by Wieden & Kennedy London and directed by Biscuit's Jeff Low, sees "Scrubs" actor John McGinley play the two alter egos -- Tough Love is a redneck-type hard nut with a fierce dog who punches walls, while Soft Love has flowing blond locks, wears a cream cable knit sweater and has a basket full of cute puppies.
Additional films will live online, while Halls aims to serve up the videos to those who are actually sick using "flu tracker" data.
Credits
- Date
- Jan 11, 2016
- Creative Director :
- Carlos Alija
- Creative Director :
- Laura Sampedro
- Creative :
- Christen Brestrup
- Creative :
- Bertie Scrase
- Director :
- Jeff Low
- Producer :
- James Laughton
- Production Company Producer :
- Orlando Wood
- Production Company :
- Biscuit Filmworks
- Sound Design and Audio Engineer :
- Will Cohen@ Strings & Tins
- Post Production :
- MPC London
- Executive Creative Director :
- Tony Davidson / Iain Tait
- Brand :
- Halls
- Client :
- Halls
- Agency :
- Wieden & Kennedy-London
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