Do You Want Tough Love or Soft Love From Your Cough Candy?

'Scrubs' Actor John McGinley Plays Two Alter Egos

Published On
Jan 11, 2016

Editor's Pick

Halls highlights two different flavors of cough candy -- Mentho-lyptus Halls and Honey Halls -- by personifying them as "Tough Love" and "Soft Love" in a humorous new campaign.

The aim is to cater to different types of people when they're sick -- those who want to be pampered versus those who want a no-nonense approach. A TV spot and longer online ad, created by Wieden & Kennedy London and directed by Biscuit's Jeff Low, sees "Scrubs" actor John McGinley play the two alter egos -- Tough Love is a redneck-type hard nut with a fierce dog who punches walls, while Soft Love has flowing blond locks, wears a cream cable knit sweater and has a basket full of cute puppies.

Additional films will live online, while Halls aims to serve up the videos to those who are actually sick using "flu tracker" data.

Credits

Date
Jan 11, 2016
Creative Director:
Carlos Alija
Creative Director:
Laura Sampedro
Creative:
Christen Brestrup
Creative:
Bertie Scrase
Director:
Jeff Low
Producer:
James Laughton
Production Company Producer:
Orlando Wood
Production Company:
Biscuit Filmworks
Sound Design and Audio Engineer:
Will Cohen@ Strings & Tins
Post Production:
MPC London
Executive Creative Director:
Tony Davidson / Iain Tait
Brand:
Halls
Client:
Halls
Agency:
Wieden & Kennedy-London

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