These NYC Tourists Want More Than Just a Selfie With Jason Sudeikis

Actor Gets Hijacked in AT&T Spot for Tribeca Film Festival

Published On
Apr 21, 2015

Editor's Pick

Jason Sudeikis appears in this spot by AT&T promoting its sponsorship of the Tribeca Film Festival -- but the real stars are the tourists who come across him on the streets of Manhattan. With the premise that there's a film lover in all of us, the spot shows how the tourists don't just want an ordinary selfie with Sudeikis; they want to direct a movie. Bossily.

The film, by BBDO New York and directed by O Positive's Brian Billow, is running on YouTube and in theaters prior to every screening at the Tribeca Film Festival until April 26. Edits will also run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events.


Apr 21, 2015
Agency :
BBDO-New York
Brand :
AT&T/Tribeca Film Festival
Client :
AT&T/Tribeca Film Festival
Director :
Brian Billow
Production Company :
O Positive
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Matt MacDonald
Senior Creative Director :
John LaMacchia
Senior Creative Director :
Simon Foster
Associate Creative Director :
Geoff Proud
Senior Art Director :
Will Holmes
Group Executive Producer :
Julie Collins
Executive Producer :
Alex Gianni
Producer :
Gillian Burkley
Managing Director :
Mark Cadman
Senior Creative Director :
Brian Nienhaus
Production Company :
O Positive
Director :
Brian Billow
Director, Photography :
Joe Zizzo
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Edit House :
Mackenzie Cutler
Producer :
Sasha Hirshfeld
Editor :
Ryan Steele
Color Correction :
Company 3
Colorist :
Tim Masick
Visual Effects :
Flame Artist :
Jim Hayhow
Flame Assistant :
Joseph Miller

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