These NYC Tourists Want More Than Just a Selfie With Jason Sudeikis

Actor Gets Hijacked in AT&T Spot for Tribeca Film Festival

Published On
Apr 21, 2015

Editor's Pick

Jason Sudeikis appears in this spot by AT&T promoting its sponsorship of the Tribeca Film Festival -- but the real stars are the tourists who come across him on the streets of Manhattan. With the premise that there's a film lover in all of us, the spot shows how the tourists don't just want an ordinary selfie with Sudeikis; they want to direct a movie. Bossily.

The film, by BBDO New York and directed by O Positive's Brian Billow, is running on YouTube and in theaters prior to every screening at the Tribeca Film Festival until April 26. Edits will also run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events.


Apr 21, 2015
BBDO-New York
AT&T/Tribeca Film Festival
AT&T/Tribeca Film Festival
Brian Billow
Production Company:
O Positive
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Matt MacDonald
Senior Creative Director:
John LaMacchia
Senior Creative Director:
Simon Foster
Associate Creative Director:
Geoff Proud
Senior Art Director:
Will Holmes
Group Executive Producer:
Julie Collins
Executive Producer:
Alex Gianni
Gillian Burkley
Managing Director:
Mark Cadman
Senior Creative Director:
Brian Nienhaus
Production Company:
O Positive
Brian Billow
Director, Photography:
Joe Zizzo
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Edit House:
Mackenzie Cutler
Sasha Hirshfeld
Ryan Steele
Color Correction:
Company 3
Tim Masick
Visual Effects:
Flame Artist:
Jim Hayhow
Flame Assistant:
Joseph Miller

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