Jason Sudeikis appears in this spot by AT&T promoting its sponsorship of the Tribeca Film Festival -- but the real stars are the tourists who come across him on the streets of Manhattan. With the premise that there's a film lover in all of us, the spot shows how the tourists don't just want an ordinary selfie with Sudeikis; they want to direct a movie. Bossily.
The film, by BBDO New York and directed by O Positive's Brian Billow, is running on YouTube and in theaters prior to every screening at the Tribeca Film Festival until April 26. Edits will also run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events.