Toyota Gets Religious for the Super Bowl
Spot Released Saturday Makes Lighthearted Appeal for Unity
By
E.J. Schultz
Published On
Feb 03, 2018
Editor's Pick
A priest, rabbi, imam and Buddhist monk walk into a football game … That's the premise of one of three Toyota Super Bowl ads.
The 60-second spot, by Saatchi & Saatchi was released Saturday and melds religion and sports to to make a lighthearted appeal for unity. The four religious figures flee their respective houses of worship in a Toyota Tundra to arrive at a football game together only to be chastised by a couple of nuns for running late.
The spot, called "One Team," will run prior to the halftime show, with an on-air introduction from NBC Sports anchor Dan Patrick. The ad joins two other Toyota ads in the game that were released Friday that carry Olympic and Paralympic themes.
Credits
- Date
- Feb 03, 2018
- Client :
- Toyota
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-Los Angeles
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Project Type