A Search for a New Bar Turns Into a Blockbuster Adventure in Global Spot From Heineken
VFX-Heavy Spot Is Part of Brand's 'Cities' Campaign
Editor's Pick
In Heineken's latest global spot, four young urban guys set out on a search for a new bar and end up taking part in an epic mashup of Hollywood blockbuster-worthy adventures.
The spot, "Trailblazers," starts with them deciding to go somewhere new for a change. Armed with a Heineken-branded invite, one of them assures the others "we're on the guest list." Their quest then sees them transported to a medieval battle, a dramatic shipwreck, a mountaineering expedition and a Star Wars-esque space battle, before finally ending up in a cool high-rise bar. The ad ends with the tagline "The City Belongs to the Brave."
The spot was directed by Matthijs Van Heijningen for Publicis Italy, with Tinseltown-style special effects by MPC. The film was shot in Prague and Sofia and will be released worldwide during the year, starting with Canada and the Philippines this month. It's part of Heineken's ongoing "Cities" campaign, which encourages men around the world to get the most out of their city by stepping out of their comfort zone and taking on new adventures.
Credits
- Date
- Apr 21, 2017
- Brand :
- Heineken
- Client :
- Heineken
- Agency :
- Publicis-Italy
- Executive Creative Director :
- Cristiana Boccassini
- Executive Creative Director :
- Luca Cinquepalmi
- Executive Creative Director :
- Marco Venturelli
- Copywriter :
- Beatrice Mari
- Art Director :
- Simone Di Laus
- Producer :
- Alice Crovato
- Worldwide Account Director :
- David Pagnoni
- Account Manager :
- Fabiola Miccone
- Production Company :
- MJZ
- Director :
- Matthijs Van Heijningen
- Executive Producer :
- Helen Kenny
- Producer :
- Donald Taylor
- Director, Photography :
- Chayse Irvin
- Edit Company :
- Work Editorial
- Editor :
- Jono Griffith
- Post Production :
- MPC London
- Visual Effects :
- MPC
- Visual Effects Supervisor :
- Carsten Keller
- Visual Effects Supervisor :
- Dirk Riesenfeld
- Visual Effects Supervisor :
- Andreu Lucio
- Visual Effects Supervisor :
- Archs (CG Ships)
- Visual Effects Producer :
- Phillip Whalley
- CG Line Producer :
- Sandra Eklund
- Line Producer :
- Deepanjali Signh
- Production Assistant :
- Joanna Barcikowska
- Grade :
- MPC
- Colorist :
- Jean-Clement Sorent
- Sound Design :
- Raja Seghal
- Audio Post Production :
- Grand Central Recording Studios
- Soundtrack Production :
- Red Rose Productions
- Soundtrack Name :
- The Trailblazers by Flavio Ibba
- Global Chief Creative Officer :
- Bruno Bertelli
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