George Clooney's First American Ad for Nespresso Sees Him 'Train' Danny DeVito
Actor Finally Expands European Partnership to U.S.
Nov 02, 2015
George Clooney is starring in his first North American Nespresso ad, nearly a decade after first appearing in the campaign in the U.K. and Europe (his latest European campaign broke last month).
A new spot by McCann New York, which will appear in the U.S. and Canada, also features Danny DeVito, who sees Clooney drinking a cup of Nespresso in a movie studio and tells him: "I want in." Clooney then inducts DeVito in the art of being suave, a training session that includes appreciating fine wine, eating sushi, dancing the tango with a beautiful woman, and of course drinking Nespresso. Of course a lot of the humor comes from the actors' mismatched physiques, but the pair -- good friends in real life -- also have a great rapport and the ad works.
In a statement, Clooney said: "I've been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it. Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S."