George Clooney's First American Ad for Nespresso Sees Him 'Train' Danny DeVito
Actor Finally Expands European Partnership to U.S.
Editor's Pick
George Clooney is starring in his first North American Nespresso ad, nearly a decade after first appearing in the campaign in the U.K. and Europe (his latest European campaign broke last month).
A new spot by McCann New York, which will appear in the U.S. and Canada, also features Danny DeVito, who sees Clooney drinking a cup of Nespresso in a movie studio and tells him: "I want in." Clooney then inducts DeVito in the art of being suave, a training session that includes appreciating fine wine, eating sushi, dancing the tango with a beautiful woman, and of course drinking Nespresso. Of course a lot of the humor comes from the actors' mismatched physiques, but the pair -- good friends in real life -- also have a great rapport and the ad works.
In a statement, Clooney said: "I've been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it. Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S."
Credits
- Date
- Nov 02, 2015
- Brand :
- Nespresso
- Client :
- Nespresso
- Agency :
- McCann-New York
- President of Production Company :
- Guillaume Le Cunff
- Vice President, Marketing :
- Davide Moro
- Director, Marketing :
- Justin DeGeorge
- International Brand Communications Manager :
- Anna Lundstrom
- Manager of Marketing Communications :
- Allison Moore
- Brand Manager :
- Laura Hagege
- North American Chief Creative Officer :
- Eric Silver
- Chief Creative Officer :
- Tom Murphy
- Chief Creative Officer :
- Sean Bryan
- Executive Creative Director :
- Larry Platt
- Executive Creative Director :
- Lea Ladera
- Creative Director (Art Director) :
- Chuck Tso
- Creative Director (Art Director) :
- Carlos Wigle
- Creative Director (Writer) :
- Adam Kanzer
- Creative Director (Writer) :
- Scott Cooney
- Chief Production Officer :
- Nathy Aviram
- Broadcast Affairs :
- Danielle Korn
- Broadcast Affairs :
- Su-Mei Luk
- Executive Producer :
- Kathy Love
- Senior Integrated Producer :
- Wendy Leahy
- Music Producer :
- Eric Johnson
- Music Producer :
- Michael Ladman
- Account Management :
- Dana McCullough
- Account Management :
- Sarah Louie
- Account Management :
- Athena Grammas
- Strategy :
- Steve Zaroff
- Strategy :
- Christine Villanueva
- Business Affairs :
- Erin Levine
- Talent :
- Terry Marcello
- Traffic Director :
- Elly Schribman
- Network :
- Sarah Malloy
- Print/Banner Production :
- Sharon McKenzie
- Print/Banner Production :
- Mary Anguili
- Print/Banner Production :
- Ralph Cirillo
- Print/Banner Production :
- Teresa Tarquini
- Print/Banner Production :
- Thomas Walsh
- Production Company :
- Untitled Inc
- Director :
- Grant Heslov
- Founder/Executive Producer :
- Jim Evans
- Director, Photography :
- Phedon Papamichael
- Editorial Company :
- Big Sky
- Editor :
- Chris Franklin
- Effects/Finishing :
- Big Sky
- Lead Artist :
- Ryan Sears
- Transfer :
- Nice Shoes - Chris Ryan
- Music Company :
- NA / Isley Brothers Fight the Power
- Mix :
- Sound Lounge
- Engineer :
- Peter Holcomb
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