Snoop Dogg Teaches Burger King Employees How To Cook A Hot Dog

Rapper and TV Personality Charo Star in the Fast Food Chain Training Videos

Published On
Feb 11, 2016

Editor's Pick

It starts out as a seemingly normal (and boring) fast food training video: a voice-over greets the viewer and introduces a new menu item. But cue a record scratch and here comes Snoop Dogg, ready to teach Burger King employees how to prepare the chain's new dish: grilled hot dogs. (Snoop Dogg on hot dogs, get it?)

The video is part of the overall launch of Burger King's new product, but according to Steve Baer, managing partner of Code and Theory, it's meant to be as entertaining as it is functional, like Virgin Atlantic's flight safety musical, for example. A second video, featuring Charo speaking Spanish, was also released. Both celebrities bring humor and quirkiness to what would be an otherwise very dry instructional video that usually features Burger King executives.

"It was an untraditional approach, but employees are one of a brand's most valuable assets, and they are there in front of you," Mr. Baer said. When Code and Theory presented the idea to CMO Eric Hirschhorn, Mr. Baer said, the executive jumped right in. The launch campaign includes TV spots, but we bet that these training videos might end up stealing the show.


Feb 11, 2016
Burger King
Burger King
Code and Theory
Brandon Ralph
Dan Gardner
Managing Partner:
Steve Baer
Partner/Director, Client Services:
Dotty Giordano
Group Creative Director:
Brad Dixon
Associate Creative Director:
Adam Lock
Senior Art Director:
Kate Bergquist
Senior Art Director:
Jeremy Stein
Senior Copywriter:
Mike Latshaw
Conor Champley
Visual Designer:
Daniel Nosonowitz
Junior Visual Designer:
Riley Walker
Senior Creative Strategist:
Kelly Meyers
Senior Community Manager:
Carlos Matias
Junior Community Manager:
Hallie Martin
Associate Director, Analytics:
Nick Macri
Digital Analyst:
Jon Leavitt
Senior Account Director:
Jill Bernstein
Executive Content Producer:
Jill Silberstein
Remya Rajagopalan
Production Company:
Gifted Youth
Evan Silver
Director, Photography:
Julian Whatley
Managing Partner, Executive Producer:
Dal Wolf
Head of Production:
Anthony Ficalora
Ryan Ennis
Editorial Company:
Union Editorial
Paul Plew
Lauren Hafner Addison
Producer Assistant:
Ryan Stacom
Executive Producer:
Caryn Maclean
Flame Artist:
Kirk Balden
Transfer Artist:
Stephen Picano
Dynamite Laserbeam
Christophe Eagleston
Tyler Hayden
Sound Lounge
Sound Engineer:
Glen Landrum

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