This out-of-this world anime actually promotes a destination closer to home

Wieden & Kennedy returns with another Miyazaki-reminiscent tale for Travel Oregon

Published On
Apr 08, 2019

Editor's Pick

Last year, Wieden & Kennedy transformed Oregon and all its natural wonders into a surreal world seemingly straight out of a Studio Ghibli production, highlighting all the state has to offer in hyperbolic anime-style fantasy.

Now, the agency has reteamed with the origjnal spot’s creators, Pysop and Sun Creature Studios for another wonder-filled tale, “Only Slightly (More) Exaggerated.”

In this one, a seagull sweeps out of an oceanic evening sky to rest atop a tiny island, awakening what’s actually a sleeping rock creature who puts the night to rest to make room for day. The bird then morphs into a motorcar that speeds through dusty terrain accompanied by fishlike creature leaping through the sandstorm it creates. The spot then makes its way to the glowing underground of a magical mine, back up to verdant, woodsy terrain, where an arboreal god releases a bumble bee into a brilliant flowerscape. The dreamlike world is a fantastical interpretation of the state’s own offerings, including the Oregon Caves National Monument, Haystack Rock and the Steens Mountain.

The film ultimately leaves the flora and fauna to enter a cozy restaurant, where a young girl and her oversize furry friend (clearly, an homage to Hayao Miyazaki’s famous pair, Mei and Totoro) enjoy plates full of fanciful treats provided by a multi-limbed waiter. The spot then comes full circle back to the island creature, who bids farewell to the day.

"Our goal with ‘Only Slightly Exaggerated,’ both last year and this year, is to visualize the emotional experience of visiting Oregon,” said Wieden & Kennedy Creative Ansel Wallenfang in a statement. Animation allowed the team to “capture experiences that go beyond traditional travel films, while also feeling unique to our state.”

“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” added Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”

 

 

Credits

Date
Apr 09, 2019
Client:
Travel Oregon
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Jason Bagley
Executive Creative Director:
Eric Baldwin
Writer:
Ansel Wallenfang
Art Director:
Nick Stokes
Director of Production:
Matt Hunnicutt
Executive Producer:
Heather Smith-Harvey
Producer:
Nicole Kaptur
Account Team Member:
Megan Riehl
Account Team Member:
Lindsay Varquez
Account Team Member:
Steve Smith
Media Team:
Brian Goldstein
Media Team:
Natalia Naranjo
Media Team:
Annamaria Grinis
Business Affairs:
Kevin Moyer
Traffic:
Jesus Garcia
Design Producer:
Amy Streger
Studio Designer:
Denny Robles
Retoucher / 3D Artist:
Amy Ellars
Print + Fabrication Producer:
Kristin Holder
Production Company:
Psyop
Director:
Kylie Matulick
Director:
Todd Mueller
Managing Director:
Neysa Horsburgh
Executive Producer:
Shannon Alexander
Head of Production:
Drew Bourneuf
Producer:
Nick Read
Finishing Producer:
Lusia Share
Assistant Producer:
Codey Lombard
2D Supervisor:
Ryan Raith
Storyboard Artist:
Judah Dobin
Storyboard Artist:
Max Forward
Compositing:
Ryan Raith
Compositing:
CJ Cook
Compositing:
Tommy Wooh
Flame Assistant:
John Saint-Buon
Editor:
Volkert Besseling
Editor:
Brett Nicoletti
2D Animation:
Sun Creature
Executive Producer:
Bo Juhl Nielsen
Executive Producer:
Guillaume Dousse
Line Producer:
Thomas Fenger
Production Manager:
Billie Segal
Art Director:
Guillaume Dousse
Art Director:
Simon Lee Bresling
Development Art Director:
Birk Von Brockdorff
Lead Designer:
Cyrille Chauvin
Animation Supervisor:
Mourad Elias Seddiki
Background & Layout Supervisor:
Martin Sand Vallespir
Comp Supervisor:
Andreas Severin
FX Supervisor:
Thibaud Petitpas
Clean-Up Lead:
Kay Sales
Storyboard:
Arnaud Tribout
Colorscript:
Arnaud Tribout
Concept Art:
Daniel Cacouault
Concept Art:
Arnaud Tribout
Concept Art:
Alexis Liddell
Concept Art:
Rémi Salmon
Character Design:
Cyrille Chauvin
Character Design:
Luca Vitale
Layout Background:
Simon Masse
Layout Background:
Ines Scheiber
Layout Background:
Jean-Michel Boesch
Layout Background:
Mathias Zamecki
Layout Posing:
Pierre Rütz
Layout Posing:
Charles Badiller
Layout Posing:
Xavier Ramonède
Layout Posing:
Sandrine Han Jin Kuang
Compositing:
Gabrielle Locre
Compositing:
Victoria Jardine
Compositing:
Birk Von Brockdorff
Background:
Matthew Vince
Background:
Artur Sadlos
Background:
Faustine Dumontier
Background:
Simon Masse
Background:
Sylvain Fabre
Animation:
Pierre Rütz
Animation:
Charles Badiller
Animation:
Xavier Ramonède
Animation:
Arnaud Tribout
Animation:
Sandrine Han Jin Kuang
Animation:
Uriel Mimran
Animation:
Diane Tran-Duc
FX Animation:
Olivier Malric
FX Animation:
Rachid Guendouze
FX Animation:
Ines Scheiber
FX Animation:
Xavi Siria
3D Generalist:
Henrik Langergaard
Clean-up:
Mapie Demessant
Clean-up:
Joanna Boyle
Clean-up:
Friedrich Schäper
Clean-up:
Till Machmer
Clean-up:
Aleksandra Krechman
Clean-up:
Nawell Sdiri
Clean-up:
Credit Type
Role
Clean-up:
Rocio García Ledo
Clean-up:
Tatiana Mazzei
Clean-up:
Drude Mangaard
Clean-up:
Aida Slamnjakovic
Clean-up:
Michelle Chang
Clean-up:
Christina Susanna Nerland
Clean-up:
Helen Michael
Color:
Frederik Troels-Smith
Color:
Mie Pedersen
Color:
Kay Sales
Color:
Mapie Demessant
Color:
Aleksandra Krechman
Color:
Friedrich Schäper
Color:
Till Machmer
Color:
Michelle Chang
Color:
Aida Slamnjakovic
Color Detail:
Charles Badiller
Color Detail:
Louise Hovgård
Color Detail:
Mapie Demessant
Color Detail:
Frederik Troels-Smith
Color Detail:
Kay Sales
Color Detail:
Friedrich Schäper
Color Detail:
Till Machmer
Color Detail:
Nawell Sdiri
Color Detail:
Diane Tran-Duc
Color Detail:
Xavi Siria
Color Detail:
Viviane Guimaraes
Color Detail:
Sarah Simon
Composer:
James Dooley
Orchestrator:
Tim Davies
Mixer:
Steve Kaplan
Sound Design Company:
Lime
Sound Designer:
Matt Miller
Audio Assistant:
Lisa Mermelstein
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan
Mix:
Lime
Audio Mixer:
Matt Miller
Audio Assist:
Lisa Mermelstein
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan

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