This out-of-this world anime actually promotes a destination closer to home
Wieden & Kennedy returns with another Miyazaki-reminiscent tale for Travel Oregon
Editor's Pick
Last year, Wieden & Kennedy transformed Oregon and all its natural wonders into a surreal world seemingly straight out of a Studio Ghibli production, highlighting all the state has to offer in hyperbolic anime-style fantasy.
Now, the agency has reteamed with the origjnal spot’s creators, Pysop and Sun Creature Studios for another wonder-filled tale, “Only Slightly (More) Exaggerated.”
In this one, a seagull sweeps out of an oceanic evening sky to rest atop a tiny island, awakening what’s actually a sleeping rock creature who puts the night to rest to make room for day. The bird then morphs into a motorcar that speeds through dusty terrain accompanied by fishlike creature leaping through the sandstorm it creates. The spot then makes its way to the glowing underground of a magical mine, back up to verdant, woodsy terrain, where an arboreal god releases a bumble bee into a brilliant flowerscape. The dreamlike world is a fantastical interpretation of the state’s own offerings, including the Oregon Caves National Monument, Haystack Rock and the Steens Mountain.
The film ultimately leaves the flora and fauna to enter a cozy restaurant, where a young girl and her oversize furry friend (clearly, an homage to Hayao Miyazaki’s famous pair, Mei and Totoro) enjoy plates full of fanciful treats provided by a multi-limbed waiter. The spot then comes full circle back to the island creature, who bids farewell to the day.
"Our goal with ‘Only Slightly Exaggerated,’ both last year and this year, is to visualize the emotional experience of visiting Oregon,” said Wieden & Kennedy Creative Ansel Wallenfang in a statement. Animation allowed the team to “capture experiences that go beyond traditional travel films, while also feeling unique to our state.”
“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” added Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”
Credits
- Date
- Apr 09, 2019
- Client :
- Travel Oregon
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Jason Bagley
- Executive Creative Director :
- Eric Baldwin
- Writer :
- Ansel Wallenfang
- Art Director :
- Nick Stokes
- Director of Production :
- Matt Hunnicutt
- Executive Producer :
- Heather Smith-Harvey
- Producer :
- Nicole Kaptur
- Account Team Member :
- Megan Riehl
- Account Team Member :
- Lindsay Varquez
- Account Team Member :
- Steve Smith
- Media Team :
- Brian Goldstein
- Media Team :
- Natalia Naranjo
- Media Team :
- Annamaria Grinis
- Business Affairs :
- Kevin Moyer
- Traffic :
- Jesus Garcia
- Design Producer :
- Amy Streger
- Studio Designer :
- Denny Robles
- Retoucher / 3D Artist :
- Amy Ellars
- Print + Fabrication Producer :
- Kristin Holder
- Production Company :
- Psyop
- Director :
- Kylie Matulick
- Director :
- Todd Mueller
- Managing Director :
- Neysa Horsburgh
- Executive Producer :
- Shannon Alexander
- Head of Production :
- Drew Bourneuf
- Producer :
- Nick Read
- Finishing Producer :
- Lusia Share
- Assistant Producer :
- Codey Lombard
- 2D Supervisor :
- Ryan Raith
- Storyboard Artist :
- Judah Dobin
- Storyboard Artist :
- Max Forward
- Compositing :
- Ryan Raith
- Compositing :
- CJ Cook
- Compositing :
- Tommy Wooh
- Flame Assistant :
- John Saint-Buon
- Editor :
- Volkert Besseling
- Editor :
- Brett Nicoletti
- 2D Animation :
- Sun Creature
- Executive Producer :
- Bo Juhl Nielsen
- Executive Producer :
- Guillaume Dousse
- Line Producer :
- Thomas Fenger
- Production Manager :
- Billie Segal
- Art Director :
- Guillaume Dousse
- Art Director :
- Simon Lee Bresling
- Development Art Director :
- Birk Von Brockdorff
- Lead Designer :
- Cyrille Chauvin
- Animation Supervisor :
- Mourad Elias Seddiki
- Background & Layout Supervisor :
- Martin Sand Vallespir
- Comp Supervisor :
- Andreas Severin
- FX Supervisor :
- Thibaud Petitpas
- Clean-Up Lead :
- Kay Sales
- Storyboard :
- Arnaud Tribout
- Colorscript :
- Arnaud Tribout
- Concept Art :
- Daniel Cacouault
- Concept Art :
- Arnaud Tribout
- Concept Art :
- Alexis Liddell
- Concept Art :
- Rémi Salmon
- Character Design :
- Cyrille Chauvin
- Character Design :
- Luca Vitale
- Layout Background :
- Simon Masse
- Layout Background :
- Ines Scheiber
- Layout Background :
- Jean-Michel Boesch
- Layout Background :
- Mathias Zamecki
- Layout Posing :
- Pierre Rütz
- Layout Posing :
- Charles Badiller
- Layout Posing :
- Xavier Ramonède
- Layout Posing :
- Sandrine Han Jin Kuang
- Compositing :
- Gabrielle Locre
- Compositing :
- Victoria Jardine
- Compositing :
- Birk Von Brockdorff
- Background :
- Matthew Vince
- Background :
- Artur Sadlos
- Background :
- Faustine Dumontier
- Background :
- Simon Masse
- Background :
- Sylvain Fabre
- Animation :
- Pierre Rütz
- Animation :
- Charles Badiller
- Animation :
- Xavier Ramonède
- Animation :
- Arnaud Tribout
- Animation :
- Sandrine Han Jin Kuang
- Animation :
- Uriel Mimran
- Animation :
- Diane Tran-Duc
- FX Animation :
- Olivier Malric
- FX Animation :
- Rachid Guendouze
- FX Animation :
- Ines Scheiber
- FX Animation :
- Xavi Siria
- 3D Generalist :
- Henrik Langergaard
- Clean-up :
- Mapie Demessant
- Clean-up :
- Joanna Boyle
- Clean-up :
- Friedrich Schäper
- Clean-up :
- Till Machmer
- Clean-up :
- Aleksandra Krechman
- Clean-up :
- Nawell Sdiri
- Clean-up :
- Rocio García Ledo
- Clean-up :
- Tatiana Mazzei
- Clean-up :
- Drude Mangaard
- Clean-up :
- Aida Slamnjakovic
- Clean-up :
- Michelle Chang
- Clean-up :
- Christina Susanna Nerland
- Clean-up :
- Helen Michael
- Color :
- Frederik Troels-Smith
- Color :
- Mie Pedersen
- Color :
- Kay Sales
- Color :
- Mapie Demessant
- Color :
- Aleksandra Krechman
- Color :
- Friedrich Schäper
- Color :
- Till Machmer
- Color :
- Michelle Chang
- Color :
- Aida Slamnjakovic
- Color Detail :
- Charles Badiller
- Color Detail :
- Louise Hovgård
- Color Detail :
- Mapie Demessant
- Color Detail :
- Frederik Troels-Smith
- Color Detail :
- Kay Sales
- Color Detail :
- Friedrich Schäper
- Color Detail :
- Till Machmer
- Color Detail :
- Nawell Sdiri
- Color Detail :
- Diane Tran-Duc
- Color Detail :
- Xavi Siria
- Color Detail :
- Viviane Guimaraes
- Color Detail :
- Sarah Simon
- Composer :
- James Dooley
- Orchestrator :
- Tim Davies
- Mixer :
- Steve Kaplan
- Sound Design Company :
- Lime
- Sound Designer :
- Matt Miller
- Audio Assistant :
- Lisa Mermelstein
- Executive Producer :
- Susie Boyajan
- Producer :
- Kayla Phungglan
- Mix :
- Lime
- Audio Mixer :
- Matt Miller
- Audio Assist :
- Lisa Mermelstein
- Executive Producer :
- Susie Boyajan
- Producer :
- Kayla Phungglan
Need a credit fix? Contact the Creativity Editors