This powerful film imagines the alternative future of a young victim of distracted driving

Campaign by Travelers Insurance from TBWA/Chiat/Day N.Y. looks at true stories of lives cut short

Published On
Nov 21, 2018

Editor's Pick

A powerful new campaign from insurance brand Travelers highlights the tragedies caused by distracted driving--by imagining the future that would have played out for real-life victims had they not been killed. 

The first film in the "Unfinished Stories" series, by TBWA/Chiat/Day New York, tells the story of Phillip LaVallee, a track star at the South Dakota State University who, at age 19, was out for his daily run when he was struck from behind and killed by a distracted driver. The film begins with an interview with his parents, who speak fondly about how their son was friends with everyone, even the mailman who he passed each day on his running route. They also speak of his dream to compete in the 2018 Olympics in Rio.

The film “The Route” then "completes" Phillip’s story by animating it as it could have played out. It begins with the distracted driver not answering her cellphone call and ends with Phillip about to compete in the Olympic Stadium in Rio -- with his parents and the mailman cheering him on. It's a bittersweet message, and the film is beautifully animated by Psyop with direction by Trevor Conrad (Variable worked on the live action segments).

Additional films breaking in the coming weeks will tell the story of Shreya Dixit, age 19, and of Howard Stein, age 61, who were also killed by distracted drivers. According to the agency, each film will have a distinct animation style that best captures their stories. 

Credits

Date
Nov 21, 2018
Agency:
TBWA/Chiat/Day-New York
Chief Creative Officer:
Chris Beresford-Hill
Executive Creative Director:
Walt Connelly
Senior Art Director:
Alex Holm
Senior Copywriter:
Avi Steinbach
Group Creative Director/Head of Design:
Chris Rowson
Motion Graphics Designer:
Seokmin Hong
Senior Designer:
Robyn Makinson
Head of Production:
John Doris
Executive Producer:
Chris Klein
Producer:
Kelly Sutton
Producer:
Sarah Haroldson
Editor:
Andrew Nethery
Post Producer:
Pietra Cangialosi
Group Account Director:
Carrie Lipper
Account Director:
Mark Donohue
Account Manager:
Jeannine Yawn
Associate Account Manager:
Isabella Dahlke
Senior Business Affairs Manager:
Stephanie Ambroise
Global Director of Strategy:
Sami Salmenkivi
Animation Company:
Psyop
Director:
Trevor Conrad
Executive Producer:
Justin Booth-Clibborn
Producer:
Amy Martz
Lead Designer:
Trevor Conrad
Lead Designer:
Tuna Bora
Designer:
Edmund Liang
Designer:
Stephanie Stromenger
Storyboard Artist:
Paul Cohen
Storyboard Artist:
Armand Serrano
Boardomatic Editor:
Rob Cavedo
Animation Partner:
Nørlum
Creative Lead:
Mikkel Mainz
Project Manager:
Carla Louro
Assistant Project Manager:
Elena Alexa
Producer:
Frederik Villumsen
Layout & Background:
Morten Lund
Animation:
Mikkel Mainz
Animation:
Søren Krøjgaard
Animation:
Corentin Monnier
Animation:
Stina Willadsen
Animation:
Stine Dalsgaard
Animation:
Keld Nissen
Compositing:
Christina Brix
Compositing:
Morten Lund
Intern:
Nikolas Powell
Intern:
Kenny Leoncito
Intern:
Aurora Hansen
Intern:
Renato Lertora
Production Company:
Variable
Director:
Steve Hoover
Director of Photography:
Daniel Stewart
Executive Producer:
Tyler Ginter
Executive Producer:
Alex Friedman
HoP/Supervising Producer:
Paige DeMarco
Producer:
Jon Simonetta
Production Coordinator:
Rocco Campanelli
AC/DIT:
Jeff Levine
Gaffer:
Michael Winn
Sound Mixer:
Owen Bradford
HMU:
Melissa Martin
Edit Company:
CARTEL
Editor:
Chris Catanach
Executive Producer:
Lauren Bleiweiss
Producer:
Joanna Hall
Assistant Editor:
Zach Kaigler
Assistant Editor:
Dan Gutterman
VFX Production:
The Mill
Executive Producer:
Heath Raymond
Producer:
Lauren Orban
Production Coordinator:
Roberto Herrera
2D Lead Artist:
Drew Maloney
Color:
The Mill
Colorist:
Michael Rossiter
Color Producer:
Evan Bauer
Color Assist:
Nate Seymour
Song:
“Limitless” by B-E-L-L-S
Music Consultant:
Elias Music
Executive Producer:
Joey Netter
Music Producer:
Matt Phenix
Creative Director:
Eric Ronick
Mix:
Zach Golden
Sound Design:
Evan Wood
Live Action Track:
Sea Of Love (No Groove)
Artist:
Adi Goldstein
Music Library:
FLIKTRAX
Vice President, Advertising & Media:
John Morris
Advertising & Branding:
Peter Wiggenhauser

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