Trebor, the Mondelez-owned mint brand, puts the well-known British expression of exasperation, "give me strength," to great use in a new humorous social media campaign.
In each six-second ad, a person mutters that phrase when they encounter an everyday gripe from modern life--whether it be manspreading (seen here), hipster-style serving implements, bad car parking, dubious gym etiquette or ridiculous catwalk fashions. Their prayers are then answered when an enormous tube of Trebor mints appears to bash the crap out of the scenario. It's a simple, effective premise, with anarchical humor harking back to the likes of classic '90s advertising from Tango.
The campaign was created by Ogilvy London and directed by Andy MacLeod of Rattling Stick.
Rafael Espesani, senior brand manager, refreshing & Relief Candy UK & Ireland at Mondelez, says: "It’s exciting to have a fresh, bold campaign in the market, which plays on those moments where you need just that bit more strength to get through. We wanted to tell stories which would make our audience laugh and think of our brand in a different way.”