Disney's revamped version of "The Jungle Book" is opening in April, and Airbnb capitalizes on this neatly in a spot from a new campaign that connects popular culture to its various properties to rent. The ad, done in partnership with Disney, links Mowgli swinging through the trees to a $100-off-treehouses deal on Airbnb. A second spot in the campaign connects footage of Bear Grylls, presenter of the Discovery Channel's "Man vs. Wild," skydiving above a tiny island to $100-off-private islands deal on Airbnb.
The campaign, by TBWA/Chiat/Day, carries the tagline "Love This? Live There." According to Airbnb, research shows that in 2014, 45 million international tourists chose a travel destination because they saw a movie or TV show that was filmed there.