Airbnb Teams With Disney to Bring You 'Jungle Book'-Inspired Travel
Campaign Links Film to Treehouses You Can Rent
Feb 09, 2016
Disney's revamped version of "The Jungle Book" is opening in April, and Airbnb capitalizes on this neatly in a spot from a new campaign that connects popular culture to its various properties to rent. The ad, done in partnership with Disney, links Mowgli swinging through the trees to a $100-off-treehouses deal on Airbnb. A second spot in the campaign connects footage of Bear Grylls, presenter of the Discovery Channel's "Man vs. Wild," skydiving above a tiny island to $100-off-private islands deal on Airbnb.
The campaign, by TBWA/Chiat/Day, carries the tagline "Love This? Live There." According to Airbnb, research shows that in 2014, 45 million international tourists chose a travel destination because they saw a movie or TV show that was filmed there.